Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

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Benchmark Social Media Measure Results 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

NOVEMBER 10, 2021

Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Here is a tool to play with to see rough costs of the exact mobile app features you’re planning. . CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Take my information overload quiz. Mapping Strategy to Metrics, Benchmarking, and ROI.

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Awareness Tips Social Media RSS 100

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221

Facebook Raise Fundraising Audience 221

sgEngage

MAY 30, 2024

The key to effectively using feedback as a retention tool is to actively do something with the information you collect. For example, organizations might still use in-person meetings as a key metric for gift officers despite communication preferences and habits changing so dramatically post-2020.

Retention 69

Retention Management Tips Nonprofit 69

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Also, review your fundraising metrics and data from previous campaigns. Social media scheduling tools.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Forum One

JUNE 9, 2023

All of this work ultimately informed the redesign of the Support Children’s Colorado Foundation site which now helps the organization to understand the organization better and see the value of digital philanthropy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage.

Award 72

Award Colorado Washington Wisconsin 72

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. Who owns the information collected?

Participatory 86

Participatory Evaluation Empowerment Grant 86

sgEngage

NOVEMBER 10, 2023

Your platform should provide several methods for donating, generate receipts for tax purposes, and allow for modification of the donor’s payment information. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations.

Donation 52

Donation Blackbaud Retention Gift 52

CauseVox

APRIL 13, 2022

As virtual fundraisers have grown in importance and popularity over the past couple years, peer to peer fundraisers have emerged as a necessary tool for nonprofits looking to raise more with less effort. Flexible metric counting for donations, activity, and impact. Invest In Kid’s Giveaway Information On Their Giving Page.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Blackbaud Guide Management Fundraising 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. To add to the confusion, different email tools are handling this change in different ways. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since).

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Mail Spam Rate email 106

Classy

AUGUST 19, 2021

Classy’s purpose to mobilize and empower the world for good flows from the expertise of our technologists right through to the tools we provide our nonprofit customers. Keep Up With the Data and Trends Informing Fundraising Today. Eric joins the Classy team from Medallia, a Saas-based customer experience management platform.

Product 52

Product Design San Diego Management 52

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. Consider: Information Storage : Where does the information regarding donors and prospects currently live?

Database 52

Database Track Donor Management 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Schenekenberg. Data Analysis. Respond here.

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Summary Social Media Measure Media 94

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. The report is chock full of amazing and interesting information you can use to make better decisions about your online campaigns. To help folks get started, we hosted a release party. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

In other organizations, those that are lucky enough to have M&E staff, there is a disconnect between measurement practices for programs and communications. It is important to think of measurement integrated into everything the organization does – I’ve called it being data-informed. Click to See Larger Version.

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Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

Measure 101

Measure Social Media Media Benchmark 101

3rd Sector Labs

APRIL 23, 2014

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. What tools do you recommend? And you need updated contact information. DEBBIE: From our experience, industry benchmarking can be tricky.

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Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. Step 6: Select your data collection tool(s). Flickr Photo by HorrorTaxi. Step 3: Define your investments.

Results 97

Results Metrics Measure Associations 97

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. Personal Productivity at Social Media: Kami Huyse shares this informative video and deck about productivity in an age of distraction.

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Resource Jordan Benchmark Calendar 96

Whole Whale

JANUARY 28, 2023

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. To be clear, this is overkill. Learn more at getlighthouse.io.

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Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The tools are changing, so if you've settled into one way of using a particular social media tool or set of tools, don't set yourself on automatic pilot. Are you using the social media tools most efficiently and effectively given the environment , the changes in the tools, and your goals? Make Time for Reflection.

Social Media 98

Social Media Media Tips Social 98

Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not.

Online 38

Online Fundraising Metrics Benchmark 38

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.

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email Rate ROI Social Media 52

Care2

FEBRUARY 17, 2015

We hope this research provides an initial benchmark that we can all learn from and build on together. Better understanding the tools and needs of nonprofit staff and the community will also help develop resources, educational programs, and other content in the near future. But to get this information, they need your help.

Adopt 28

Adopt Survey Digital Learning 28

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

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Social Media Map Strategy Media 102

Nonprofit Tech for Good

MAY 25, 2024

And while that may sound simple in practice, you need the right tools and the right plan. Automation tools like HubSpot , Salesforce’s Marketing Cloud and Mailchimp Automation can help you engage with a wide range of contacts, from top-of-the-funnel unaware prospects to current and past donors.

Marketing 193

Marketing Fundraising Test Nonprofit 193

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Of course you have to be interested in what information or conversations they are sharing on Twitter. Strategically I am building a small, yet efficient, group that reaches out into the many diverse information pools I am interested in. Sort the information to find people to get to know. Follow the few to reach the many!

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Twitter Network Tips Influence 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media? What are the returns? I mentioned this on Twitter.

Social Media 92

Social Media Survey Media Social 92

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87