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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! billion for nonprofits alone.

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Does your AMS vendor truly understand associations?

Nimble AMS

It’s the leading AMS system built on the Salesforce CRM platform, which means you get a powerful set of membership management features, plus modern capabilities, including artificial intelligence and process automation, and a detailed view of your members that supports data-based decision making and targeted member marketing and engagement.

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7 signs of a successful enterprise association

Nimble AMS

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. When done correctly, leading with authenticity has the power to attract new members and demonstrate your value across the industry.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. The impact of the pandemic, economic turmoil, and efforts to support racial justice were also reflected in the shifts in giving among the broad categories of recipients. 6 Trends in Fundraising Since 2015. Additional Resources.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. You will also be able to understand how to use industry reports in your strategic planning or day-to-day work. This is where the increasing amount of nonprofit sector research reports can help.

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