M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Maybe you want to ask them to make a monthly gift after they’ve made their first one-time donation.

Fundraising 84

Fundraising America United States Track 84

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form.

Websites 236

Websites Nonprofit Guidelines Phone 236

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 50

Benchmark Convio Trend Statistics 50

Kindful

OCTOBER 28, 2021

For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. For one organization, a desired outcome might be to test a new creative package against their control package to see which one converts the most donors. If so, now is the time to define it.

Goal 62

Goal Metrics Measure Donor 62

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% The cost of donor acquisition Typically, acquisition campaigns will result in an initial net loss because the cost to acquire a new donor (list rental, creative, production, and postage) is greater than the amount of the new donor’s first gift.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

Mobile 59

Mobile Guide Giving Fundraising 59

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Gather information and resources – Benchmarks and tips are a great start. It’s better to test than to make assumptions.

Technique 44

Technique Analytics Google Test 44

Care2

SEPTEMBER 23, 2010

Even if your organization doesn't have the budget or human resources, you might like to know what you could do if the budget fairy left you a surprise gift. Here's the recap of what I learned: Test messaging. Download the e-benchmarks study for all the analysis. Growth rate is at about 49.5%, though churn is at 31%.

Tools 52

Tools Stats Netsquared Info 52

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 1:30 PM – Game Changing Tests to Try Now! But what tests are really making a difference in fundraising now?

Podcast 20

Podcast Benchmark Blackbaud DC 20

NonProfit Hub

MARCH 10, 2015

For online fundraising, there are only three: traffic, conversion rate and average gift. Grow traffic by 25% while keeping your conversion rate and average gift steady and watch revenue grow. Question every “best practice” through testing and optimization. “To Test that too.

Share 28

Share Tips Fundraising Test 28

Connection Cafe

FEBRUARY 22, 2016

According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. So while email remains a strong generator of online gifts, other channels need to be maximized. Worried that pop-ups will drive visitors away? Of course not.

Online 20

Online Fundraising Websites Channel 20

Connection Cafe

JUNE 26, 2018

For now, we’ll leave the major gift donors alone. Research shows that shorter surveys are more likely to produce higher response rates , so keep the survey as short as possible. And be sure to test the survey on multiple web browsers and devices so some users don’t get a bad experience. . A $500 gift card is overkill.

Survey 29

Survey Donor Effective Audience 29

Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com.

Stats 247

Stats Giving Fundraising Gift 247

Connection Cafe

MAY 27, 2011

Strategic Plan : Charity Dynamics worked with Volunteers of America to create an online strategic plan inclusive of engagement and fundraising campaigns, benchmarks and online fundraising goals for twelve months. Though not all campaigns were replicated online, major testing was replicated. How’d they do it?

America 24

America Results Volunteer Offline 24

DNL OmniMedia

DECEMBER 13, 2021

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Bloomerang offers the following core features: An interactive dashboard that shows a nonprofit’s donor retention rate and suggestions to elevate it.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Launch and promote fundraisers Before you launch your fundraisers, test the donation buttons by donating a dollar to the campaign yourself.

Ideas 100

Ideas Guide Online Fundraising 100

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself.

Ideas 79

Ideas Online Fundraising Tips 79

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Neon CRM gives you the tools to automate receipts and thank-you emails once donors submit a gift online. You’ll then see higher digital retention and conversion rates.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

NOVEMBER 10, 2011

There are many data points that show that the participation at events is moving up, but at a slower rate than previous years and the event donation value of each participant at events is also moving up. These key points were recently shared in the Peer-to-Peer Benchmark Study released earlier this year. So, what does that mean?

Influence 28

Influence Chart Convio Rate 28

Neon CRM

DECEMBER 12, 2023

According to the M+R Benchmarks , average online revenue was down 4% in 2022, while GivingTuesday reported only a.6% If, on the other hand, the process of using your donation page is too complicated or difficult, they won’t use it, and their gift will almost certainly be lost. Take a deep breath. Now’s not the time to panic.

Practice 52

Practice Donation Raise Info 52

Connection Cafe

JUNE 14, 2019

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. Schedule or Win Rate? Are big rivals coming to town this year?

Benchmark 23

Benchmark Group Indiana Oklahoma 23

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Management 52

Management Donor Guide Retention 52

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Conference Advocacy Online 28

Nonprofit Tech for Good

FEBRUARY 8, 2021

At Classy, we put our own fundraising skills to this test with our annual #ClassyGives initiative, where our staff collectively fundraises for a nonprofit organization. Using past campaigns as a benchmark, we set our goal at $50,000. Pro tip: tag your top donors in the post as a shoutout. This year, they’ve selected Grassroot Soccer.

Goal 306

Goal Fundraising Help Africa 306

Neon CRM

APRIL 28, 2023

Why a Good Subject Line Is Crucial for Your Emails According to The Nonprofit Email Report: Data-Backed Insights for Better Engagement , the average nonprofit has a 29.58% open rate and raises $5,598.51 Imagine if you could raise those open rates: How would it would increase your donations per campaign? per email campaign.

email 52

email Ideas Work Template 52

Neon CRM

AUGUST 11, 2023

Different types of donors—age, gender, gift size, frequency, type or level of involvement, etc.—probably Optimizing Your Website and Donation Forms Once you have inspired a donor to make a gift during giving season, the last thing you want is a laggy website experience or a cumbersome, confusing donation page to sap that inspiration.

Giving 52

Giving Help Tips Storytelling 52

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. At the end of the day marketing is all trial and error, testing and comparing.

email 89

email Marketing Strategy Fundraising 89