sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 100

Online Fundraising Benchmark Adwords 100

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Professional fundraisers need to cover all the details to meet their targets. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. Hit them up.

Effective 78

Effective Tips Fundraising Blackbaud 78

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

Fundraising 82

Fundraising America United States Track 82

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Step 7: Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. At the same time, nonprofits are struggling to retain fundraisers and crucial development staff. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Let’s take a look!

Fundraising 70

Fundraising Retention Gift Nonprofit 70

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 298

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 75

Action Report Practice Fundraising 75

Neon CRM

NOVEMBER 17, 2023

Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2. Instead, focus on growth in follower count, clicks, and shares.

Strategy 98

Strategy Measure Social Media Metrics 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 91

Retention Management Tips Nonprofit 91

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider.

Mobile 59

Mobile Guide Giving Fundraising 59

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals.

Fundraising 66

Fundraising Spam Database Social Media 66

Classy

JULY 28, 2021

See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Track Top Donor Acquisition Days.

Experiment 93

Experiment Donation Ideas Create 93

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach?

email 52

email Rate ROI Social Media 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit.

Software 90

Software Free Tools Adobe 90

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 340

Twitter Practice Social Media Nonprofit 340

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Raise 208

Raise Relationship Tips Fundraising 208

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

ROI 67

ROI Storytelling Measure Story 67

NonProfit Hub

JUNE 8, 2016

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. Craver : Year after year for the past decade, donor retention rates have been sinking. It’s time we stemmed the flow.”.

Track 28

Track Donor Retention Metrics 28

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Event registration.

Analytics 28

Analytics Goal Conversation Rate 28

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. Additionally, retention rates for first-time donors declined from 25.3%

Mail 52

Mail Donor Strategy Files 52

Nonprofit Tech for Good

MAY 25, 2024

Below, you’ll get a primer to set you up for better fundraising in the future. The CRM is the single source of truth for the organization, tracking all engagement for each donor. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts.

Marketing 194

Marketing Fundraising Test Nonprofit 194

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Monitor Your Charity Ratings and Reviews. It’s true that Web 2.0 It’s true that Web 2.0

Donation 221

Donation Practice Mail Newsletter 221

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Online fundraising, email list growth and website traffic continue to increase.

Convio 31

Convio Benchmark Studies Social Media 31