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Nonprofits Value a Facebook Like at $214.81

NetWits

I just returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. Holly and the rest of the NTEN team (including all the volunteers) did an incredible job inspiring of over 1800 people for three days. Facebook Fan or Supporter). Each Facebook fan’s value is unique.

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Infographic: How Technology Increases Funding

TechImpact

While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. These numbers increased from 2011, which showed only 103 Facebook fans, 29 Twitter followers, and 10 mobile subscribers for every 1,000 email subscribers.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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2012 PANO Annual Conference

Amy Sample Ward

Is it even helping you raise money to support your work? Whether you’ve been using Facebook for years or aren’t quite sure what all this “tweeting” is about, this session will have information and resources you can put to use right away. NTEN: Nonprofit Technology Network. eNonprofit Benchmarks Report. Session slides.

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‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. The most popular is Facebook – https://developers.facebook.com/docs/facebook-login/permissions/. What tools do you recommend? DEBBIE: Yes.

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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Master Social Fundraisers Come in all Sizes

NTEN

[Editor's note: the following is an excerpt from the 2011 Nonprofit Social Networking Benchmark Report , sponsored by NTEN , CommonKnowledge , and Blackbaud. Master Social Fundraisers are nonprofits that raised more than $100,000 on Facebook over the last year. You can get the entire report for free here.]