Benchmark Facebook Mail Social Media 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Double the Donation ] The current donor retention rate is 41.9%.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).
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M+R
MARCH 11, 2024
2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Direct Mail Targeting!
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.
Neon CRM
NOVEMBER 17, 2023
Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face. Here are some concrete ways to get them to stick around.
Nonprofit Tech for Good
OCTOBER 27, 2019
For the 2020 Global Trends in Giving Report, we are seeking partners that are nonprofit organizations, service providers, and/or media outlets who are willing to promote the online survey via email and on social media. There is no personal identifiable information (name, mailing address, email, etc.).
Bloomerang
AUGUST 16, 2021
Do you know what social media posts they like or share? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks.
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