Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. The Average Facebook & Twitter Communities Grow by 30% and 81%, respectively.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Benchmark Social Media Global Project 103

Nonprofit Tech for Good

DECEMBER 8, 2021

In plain language: This program helps homeowners and businesses to buy products that use less water without sacrificing quality or performance. M+R Benchmarks Report. Your current CRM does not integrate with th parties , such as MailChimp, Shopify, Stripe, and Facebook Fundraising Tools. Plain Language Example #2. GivePanel ].

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Trend Digital Marketing Fundraising 326

Connection Cafe

MAY 23, 2017

M+R wants to help you! If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. In our Benchmarks study, the average nonprofit had an ERA of.225,

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Facebook Benchmark Social Media Studies 32

Nonprofit Tech for Good

NOVEMBER 29, 2014

The data can be used to help your nonprofit craft a technology and fundraising strategic plan. 2014 Nonprofit Benchmarks Study :: Download. 2014 Online Benchmark Report :: Download. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' Most of the reports listed are based on U.S.

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Social Media Report Media Australia 234

Whole Whale

NOVEMBER 10, 2021

Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). You might have heard that building your app to be cross-platform will help with some of these costs. Apple’s top apps of 2018 were YouTube, Instagram, Snapchat, Messenger, Facebook, Bitmoji, Netflix, Google Maps, and Gmail.

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Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. Fundraiser Stickers for Facebook Stories.

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Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. Facebook Fundraising Tools [ Conservation International ]. Facebook Live Best Practices ].

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Trend Communication United States Online 278

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Bloomerang

AUGUST 16, 2021

Another reason you need to embrace this type of strategy is because it will help you understand why your efforts succeeded or failed. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. — Kevin Shulman for the Agitator-DonorVoice.

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

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Metrics Facebook Question Benchmark 64

Neon CRM

NOVEMBER 17, 2023

Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Making it a monthly occurrence gives your members a reason to hit your follow button.

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Nonprofit Tech for Good

APRIL 10, 2022

Including links, of course, also helps increase traffic to your website. That said, a good example of a nonprofit embracing retweeting is @InterActionOrg which regularly retweets others, in this case, @RESCUEorg : Retweeting also helps your nonprofit build relationships with those that you retweet.

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Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights.

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M+R

AUGUST 23, 2023

Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. While nonprofits have far more followers on Facebook and Twitter, TikTok continues to grow in popularity across the country.

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Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1. Use benchmarks to set your budget.

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Digital Program Tips Nonprofit 118

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Giving money is not a very social activity on Facebook.

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M+R

JANUARY 11, 2022

Paid social performance (Facebook/Instagram) was down year over year for many groups, likely due to limitations with targeting and reporting coming out of the iOS update earlier in the year. Many organizations are getting less and less out of Facebook Ads. Related Links: Come join Benchmarks 2022! Hmmm, social!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

I attended a local unconference for nonprofits about two years ago with the intention of learning how I, as a blogger, could help local nonprofits… you & your blog were mentioned several times. Thanks Kim and the 9999 other folks who liked my Facebook Page. How did you discover my FB page? 3. Together with Girls Inc.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Putting into perspective what $15 a month, or $200 a year can help you achieve is crucial for conveying impact. How does RoundUp App work?

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Effective Fundraising Nonprofit Channel 278

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1.

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Tips Organization Channel Benchmark 52

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Get help when you need it.

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Amy Sample Ward

APRIL 16, 2012

Description : Is social media helping you reach your organizational goals and meet your mission? Is it even helping you raise money to support your work? Whether you’ve been using Facebook for years or aren’t quite sure what all this “tweeting” is about, this session will have information and resources you can put to use right away.

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EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. It also offers audience insights and traffic information that can be helpful for targeting your ads! Tune up your tracking in advance of key moments. those KPIs.

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Fundraising America United States Track 83

fusionSpan

MAY 17, 2022

Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying outstanding employee experiences. We help clients implement, support, extend, and integrate CRM software. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook, and Instagram.

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National Place Celebrate Work 52

sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8

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Marketing Nonprofit Blackbaud Demographics 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Four tips to help you get started. Google) of Facebook.

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Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). billion to 5.59

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Technology Trend Social Media United States 100

Whole Whale

SEPTEMBER 3, 2021

The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Benchmark Data Now. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

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3rd Sector Labs

APRIL 23, 2014

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. The most popular is Facebook – https://developers.facebook.com/docs/facebook-login/permissions/. What tools do you recommend?

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Data Management Rate Benchmark 133

NTEN

SEPTEMBER 30, 2013

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise–but only represents a fraction of total giving. Get the infographic The State of Online Giving: Online Marketing Opportunities for Nonprofits, to learn about programs available to nonprofits to help them get more revenue for less cost.

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Marketing Online Giving YouTube 88

Nonprofit Tech for Good

MARCH 15, 2015

The data can be used to help your nonprofit craft a technology and fundraising strategic plan. 2015 Nonprofit Benchmarks Study :: Download. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' For Nonprofits in the United States: 1. 2015 Diversity in Giving Report :: Download.

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Social Media Report Media Fundraising 100

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Facebook remained the most important social media platform for nonprofit causes. Organizations that moved to online and text campaigns via social networks seemed to fare especially well.

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Fundraising Statistics Paypal Retention 69