Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

FEBRUARY 7, 2017

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. 66% use the.ORG domain for web and email communications. 71% regularly send email updates to donors and supporters. For this year’s report, 4,908 NGOs participated. 3% use.NGO.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all. Gen X and Baby Boomers by email. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give.

Social Media 100

Social Media Stats NGO South America 100

Nonprofit Tech for Good

JANUARY 27, 2016

One of the primary goal of this research was to provide a set of online technology benchmarks for NGOs worldwide. Benchmarks by continent are detailed in the report , but the global findings also serve as realistic, achievable online technology benchmarks for NGOs worldwide that currently utilize the Internet on a regular basis.

South America 100

South America North America Internet Stats 100

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online Advocacy.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results. Its findings included: 14% growth in online giving overall.

Stats 131

Stats Online Giving Convio 131

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

Benchmark 70

Benchmark Studies Free Stats 70

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Nonprofits need to pay special attention to this stat. Online Advocacy and Email. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

TechImpact

MAY 12, 2014

How long do we spend checking email on mobile devices? In previous blog posts we’ve discussed responsive web design, formatting mobile friendly emails , and shown you even more statistics that will convince you to prioritize mobile sooner rather than later. 90% of smartphone owners access the same email account on mobile and desktop.

Statistics 168

Statistics Mobile Marketing India 168

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? A few things to consider before we get into the key take away … People receive a lot of email. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read. What do those stats tell us? So, what can you do?

Rate 155

Rate Fundraising Stats email 155

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

email 55

email Marketing Registration Nonprofit 55

NetWits

JANUARY 27, 2011

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). How can I get the 2011 Social Networking Benchmark Report for Non-profits?

Social Network 200

Social Network Survey Profit Network 200

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

Relationship 208

Relationship Raise Tips Fundraising 208

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. This is a really scary stat to me. During a session on recurring giving, someone asked, “If we email [gift acknowledgements] to recurring donors every month, is there a risk they might cancel?”.

Stats 262

Stats Giving Fundraising Gift 262

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results. Its findings included: 14% growth in online giving overall.

Stats 43

Stats Online Giving Convio 43

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Encourage fundraisers to send email and post to social media. Teams out-fundraise individuals in peer-to-peer events.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Connection Cafe

OCTOBER 24, 2017

In the study, we identify areas for potential growth and share key performance indicators to help you benchmark and refine your existing events. In addition to stats and facts, our authors dug into the data and found new fundraising insights around: Gender roles. Email performance. Do-it-yourself (DIY) fundraising performance.

Fundraising 33

Fundraising Stats United States Change 33

Care2

JUNE 11, 2015

The 2015 M+R Benchmarks Study was recently released, and the stats are in. 84 nonprofits participated to compile the numbers about email, web, and social media. Fundraising, fundraising, fundraising. It might get tiring to hear, but fundraising’s a critical component of the lifespan of a nonprofit.

Track 28

Track Stats Benchmark Nonprofit 28

Connection Cafe

APRIL 24, 2014

Each week, I receive an email that provides me an overview of my performance allowing me to check and even reset my goals when needed. The benchmark study found in terms of participant population and revenue that while team captains bring in 27% of the revenue, the members of their team raise a little more than 57 percent.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Nonprofit Tech for Good

SEPTEMBER 22, 2019

The stats below represent 5,721 organizations from 160 countries. In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends. Are you an expert on how NGOs in Africa use technology?

NGO 279

NGO Stats Social Media Global 279

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. The Importance of Benchmarking. NTEN – E-Nonprofit Benchmark Study.

Measure 101

Measure Social Media Media Benchmark 101

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. During the webinar will I will be presenting the key findings in the report and explore trends that will define the P2P industry this coming year.

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

APRIL 11, 2014

The stats and analysis give us some interesting insights into different types of fundraising events. By studying the benchmarks, we can get insights into achieving greater fundraising success – and the solutions definitely vary depending on the type of event. Want to learn more about using peer-to-peer benchmarks to get better results?

Raise 37

Raise Money Stats Benchmark 37

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

Benchmark 67

Benchmark Associations Stats Offline 67

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Number of emails (and social media posts) per participant. Industry benchmark reports identify how events similar to yours perform in the key performance categories.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

OCTOBER 31, 2013

Consider the following tips to offer encouragement to this specific group: Provide a series of coaching emails offering fundraising tips that will help them reach their goal. While email is an easy way to communicate, don’t always rely on this for this special group. Number of emails sent/social media messages posted.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Because we know that email is still a HUGE way people like to be communicated with. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Stats, stats, stats …. Facebook Pages give you stats!!

Facebook 97

Facebook Stats Los Angeles Tips 97

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. As we talked through all the stats – how many nonprofits are on Facebook, what they're doing there, and so on – a great questions came from the crowd. What do I do with all these interactions?

Data 68

Data Social Social Media Stats 68