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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103
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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Source: Monitor Institute.

Analysis 104
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. I have not done this yet.

Metrics 97
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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. Explain in detail what aspects of their stories you want them to share, why you want them to share, and the social media platforms you want them to use.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done. Utilize discussions boards, polls, blogs, surveys and social media to actively engage participants throughout the fundraising campaign. Ask for, and share, stories of involvement and success.

Raise 208
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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Respond here.

Summary 94