Amy Sample Ward

DECEMBER 22, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team. By Julie Macalik, with Greenlights for Nonprofit Success.

Measure 143

Measure Issue Impact Method 143

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. Does data collection from time-to-time, but not formal reporting.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!”

Attention 99

Attention Data Fundraising Journal 99

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t.

email 100

email Spam Money Fundraising 100

Tech Soup

SEPTEMBER 15, 2016

" For many of us, when it comes to incorporating data into our grantseeking strategies, "devilment" might have been right. How Data Can Improve Your Grantseeking. utilize data to build cutting-edge grant requests. find specific data to support your mission. utilize data to build cutting-edge grant requests.

Grant 36

Grant Data Develop Strategy 36

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team. By Julie Macalik, with Greenlights for Nonprofit Success.

Measure 81

Measure Issue Impact Method 81

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

Benchmark 50

Benchmark Convio Trend Statistics 50

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Tech Soup

MAY 14, 2009

M+R Strategic Services and NTEN are about to host an in-person event in Washington, DC from 1:30-3:00 p.m. The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Discusses how the financial crisis is affecting online fundraising.

Benchmark 43

Benchmark Results Studies DC 43

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105

NTEN

MAY 10, 2010

If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. Presented by: Jeff Patrick, Common Knowledge Remember, we're not saying you can't have fun using social media at work, just that collecting data proving that fun is valuable will serve you well in the long run.

Social Network 67

Social Network Network Ning Social 67

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Web Producer. Online Campaigner.

Campaign 97

Campaign Online Chapter Model 97

NetWits

NOVEMBER 11, 2010

As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Lacking Analytics. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. The average of all the open rates of every message you send is a measure of how well you segment your lists.

Rate 61

Rate Open Benchmark Mail 61

NTEN

SEPTEMBER 9, 2010

But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. .

Resource 48

Resource Blackbaud Chart Retention 48

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Compare Like Messages. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Zen and the Art of Nonprofit Technology

APRIL 17, 2008

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc. They’ve been doing some nonprofit research.

Open Source 111

Open Source Convio Benchmark RSS 111

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. Use this checklist to check in.

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Web Analytics As Simple Gifts To Measure Mission 3. How can Google Analytics reports data help improve your Web site's performance. Young Einstein.

Screencast 50

Screencast Analytics Measure Web 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Helps data integrity (verify mailing address; find out interests). #3 MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. 2013 eNonprofit Benchmark Study by NTEN and M+R.

email 48

email Campaign Test Benchmark 48

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. This report analyzes data from some of the biggest national nonprofits in the U.S.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Actually, this data will likely help you improve your overall web efforts! What is measured you ask? Why is this important? See a sample of what the stats look like here.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Forum One

AUGUST 20, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Followers: Gives a measure of reach.

Benchmark 102

Benchmark Photography Ratio Stats 102

Forum One

MAY 27, 2009

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Forum One

SEPTEMBER 8, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Forum One

AUGUST 25, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

Rate 95

Rate Facebook Chart Metrics 95

Forum One

MARCH 28, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52