Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 5, 2019

The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. 2018 Benchmarks Study :: Download. Most of the reports listed are based on U.S. nonprofit research. Published by Classy.

Report 238

Report Professional Marketing NGO 238

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause.

Effective 72

Effective Tips Fundraising Blackbaud 72

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 227

Facebook Raise Fundraising Audience 227

Volunteer Hub

NOVEMBER 29, 2022

In fact, according to a research report, published by Volunteer Canada , there are gaps between the opportunities many organizations offer and a meaningful experience for their volunteers. Many organizations focus on what they need but do not consider the goals that volunteers want to achieve through volunteerism.

Volunteer 76

Volunteer Management Kansas Canada 76

Nonprofit Tech for Good

DECEMBER 8, 2021

Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. M+R Benchmarks Report. Organize Your Tribute Giving Program. ConstantContact ].

Trend 323

Trend Digital Marketing Fundraising 323

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Every organization needs to take a slightly different approach. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area.

Digital 118

Digital Program Tips Nonprofit 118

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. As digital fundraising continues to grow , texting can help you contact the right supporters, with the right messages, at precisely the right times. What is mobile messaging? Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc.

Denver 58

Denver Colorado Social Media Info 58

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Many traditional monthly giving programs require donors to pick a monthly donation amount, and then donors have to contact the organization directly to make any changes.

Effective 278

Effective Fundraising Nonprofit Channel 278

Media Cause

MARCH 29, 2023

Search engine optimization is a great tactic for all organizations, especially nonprofits. The purpose of the audit is to identify issues and roadblocks affecting organic search performance and to create a holistic strategy moving forward. The best step for your organization would be to create or invest in a holistic SEO strategy.

Analysis 52

Analysis Nonprofit Google Search 52

ASU Lodestar Center

MARCH 9, 2022

Bethan Harries found that “bigger, more established/well-resourced and White-led organizations tend to be more successful” than BIPOC-led nonprofits in resource cultivation. What does it look like to benchmark progress with intercultural and interracial outreach and collaboration? Steps to be taken and put into practice.

Community 52

Community Build Minnesota Collaboration 52

CauseVox

APRIL 13, 2022

After seeing thousands of organizations raise millions of dollars with peer to peer fundraising campaigns, we have put together this quick guide to show you how you can engage with your community to run a winning peer to peer fundraising campaign in 2022. Not sure how to construct a fundraising toolkit that works for your organization?

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Pamela Grow

JUNE 28, 2023

In contrast, social media algorithms will always limit your organic reach. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Greater Giving

OCTOBER 3, 2022

Nonprofit volunteer management teams depend on volunteers as the lifeblood of a nonprofit organization. Every potential volunteer comes to your organization with a set of skills and talents. and who at the organization will oversee the volunteer working on it. Clearly outline each position’s responsibilities and benchmarks.

Volunteer 40

Volunteer Management Tips Benchmark 40

3rd Sector Labs

APRIL 23, 2014

As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. 1 – Does your organization have a data management plan? 2 – When was the last time your organization cleaned your donor data? 3 – Is someone in your organization responsible for data quality?

Data 133

Data Management Rate Benchmark 133

Greater Giving

OCTOBER 20, 2022

And while that focus makes sense — after all, December 31st signifies a conclusion to another year, and organizations usually utilize that sentiment to bring in big chunks of cash — all throughout the year organizations are also relying on online donations to further their mission. Suggest Online Donation Giving Amounts.

Donation 82

Donation Experiment Online Demonstration 82

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). So far, for organizations we work with, neither approach seems to be better than the other.

Mail 108

Mail Spam Rate email 108

DNL OmniMedia

FEBRUARY 11, 2021

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. Peer Benchmarking. How do we know this? 79% of major gift data is never entered into the CRM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It may make sense for your organization to follow suit.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Cloud 4 Good

FEBRUARY 23, 2022

For example, a donation is related to a donor, a payment, a fund, ledger entries, soft credits, contacts tied to this donation, and many other objects. Think of an object, like you think of a table, but with a vastly greater number of connections between that object and other objects.

Blackbaud 88

Blackbaud Report Analytics Database 88

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. What kinds of organizations use text-to-give? In the next step, capture only the personal contact information needed to complete the donation. Plus, text messaging subscriber list size grew by 11%.

Mobile 56

Mobile Guide Giving Fundraising 56

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. While choices are good, they can also present a complex challenge if you are tasked with developing and implementing your organization’s MarTech stack. Marketing technology (aka. Segment your data carefully.

Tools 53

Tools Tips Integration Evaluation 53

sgEngage

SEPTEMBER 7, 2022

This means that a donor may have two or even three different people from the same organization soliciting them before they finally make a gift. All officers should have similar experiences across the organization and be aligned on how the work gets done. Set criteria for contacts, proposals, planning, and forecasting.

Develop 73

Develop Management Gift Proposal 73

Bloomerang

DECEMBER 19, 2023

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. which will make it harder to organize and sync your data. Accessibility: It may not be easy to share the sheet with others at your organization.

Software 84

Software Free Tools Adobe 84

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Why is it important to track fundraising benchmarks? We’ve organized these metrics into four main categories: prospects, communications, connections, and donations. Communications.

Metrics 52

Metrics Gift Track Tech 52

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. This is bad news!

Review 120

Review Benchmark Advocacy Database 120

sgEngage

DECEMBER 27, 2021

The rise in virtual fundraising during the pandemic also fueled an increase in Facebook challenges, increasing from 13% of fundraisers in 2019 to 33% in 2020 according to a Facebook Fundraising Benchmark Report from givepanel.

Platform 91

Platform Facebook Tips Social Media 91

3rd Sector Labs

JUNE 17, 2014

As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. . ” In Caity’s example, we saw an organization where a 2 percentage point improvement in its donor retention resulted a fundraising increase of over $150,000 on a donor file of 60,000. QUESTION: Question for Caity.

Retention 148

Retention Donor Data Advice 148

Bloomerang

MARCH 30, 2023

Identify the organizations in your community (if any) that are already working to solve this issue. A lofty, ambiguous goal will not serve your organization in the long term. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress.

Volunteer 87

Volunteer Program Roles Training 87

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Utilize naming opportunities to recognize above described benchmarks. 1) Engage.

Relationship 208

Relationship Raise Tips Fundraising 208

Forum One

OCTOBER 13, 2022

Many organizations understand the value of speaking directly to their audiences. For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.

Colorado 46

Colorado Digital Audience Denver 46

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Organizations such as the Romero Institute and World Central Kitchen see well above average mobile conversions. Mobile is an increasingly valuable medium for nonprofits.

Mobile 61

Mobile Donation Rate Conversation 61

DNL OmniMedia

OCTOBER 13, 2020

At DNL OmniMedia, we help nonprofit organizations use their technology for more effective fundraising and donor stewardship. In the realm of our planned giving example, let’s say the organization has decided that their audience will be older prospects with a strong philanthropic history and displayed interest in their cause.

Effective 98

Effective Management Guide Fundraising 98