Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. It impacts your segmentation strategy. That’s a pretty significant chunk of your list.

Benchmark 20

Benchmark Online Report Gift 20

NTEN

SEPTEMBER 9, 2010

Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

Care2

NOVEMBER 13, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% - eNonprofit Benchmark Study. ?Three – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email revenue on Giving Tuesday declined by 18% in 2022. [

Statistics 217

Statistics email Marketing Benchmark 217

Connection Cafe

NOVEMBER 26, 2013

Sure, it may be a tough pill to swallow, following up the holiday season with an additional ask is not easy, but every organization needs a Beginning-of-Year (BOY) strategy that focuses on smaller, one-time contributions. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011.

Build 38

Build Donor Channel Sound 38

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

Grant 52

Grant Google Management Guide 52

Connection Cafe

NOVEMBER 17, 2009

Over 100 nonprofit professionals packed in (literally) to learn, discuss and brainstorm on how nonprofits can set up a full-fledged social media strategies - from setting objectives and measuring success to deciding on what tactics to use and of course, selling the use of social media to management. There is no silver bullet.

Social Media 45

Social Media Convio Media Social 45

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

Bloomerang

JULY 19, 2021

We can’t simply consider strategies as what we do; it’s necessary to consider how we do things. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . I’m not suggesting you dump what you’re doing if you’ve got solid strategies built into your nonprofit’s DNA.

Digital 96

Digital Marketing Fundraising Strategy 96

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

Sonal Shah gave an overview of the goals and strategies for the Office of Social Innovation. There was an emphasis on finding consistent or standardized quantitative benchmarks. is about building a bridge between two-way online communication and offline actions and impact. Measurement is the major theme as the sector grows up.

Social 88

Social Kiva Artist Sample 88

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Fundraising: Leveraging On and Offline Connections. Your Organization's Social Networking Strategy Doesn't Have To Be Like Mastercard. Prioritizing Your Web Strategy Budget: What Slice of the Pie for Social Media?

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

MARCH 30, 2011

She’s quick to point out though, that success has really got more to do with knowing enough about how well your strategy is working before a disaster strikes. What channel did they use? Once we have a hypothesis about who you are like, we create an experimental design that will test different communication strategies.

Disaster 26

Disaster Donor Japan Test 26

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

Support 114

Support Fundraising Broadcast Contact 114

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

M+R

JANUARY 31, 2023

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. We are currently arranging the playlist for our full 2023 Benchmarks Study, which will be released in April. Let’s dig in! You’re in luck!

Fundraising 106

Fundraising Gift Digital Trend 106

Connection Cafe

APRIL 21, 2020

Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. Effectively Targeting Your Virtual Audience: 5 Strategies.

Charity 30

Charity Strategy Online Virtual 30

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

Online 234

Online Fundraising Offline Mail 234

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The only way to do that is to benchmark against your organization’s performance or peer organizations. Measuring Specific Channels or Campaigns.

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. 2: Use SMART objectives that align with communications strategy. Using SMART objectives for nonprofit communications strategies is not new idea. It also helps to break down your goal into monthly or quarterly benchmarks. View more presentations from Beth Kanter.

Facebook 101

Facebook Network Metrics Nonprofit 101

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Connected TV.

Retention 49

Retention Gift Rate Conversation 49

Bloomerang

SEPTEMBER 24, 2021

And so you go through a series of strategy sessions. And by the end of your planning process, you should be able to have on paper and with stakeholders bought in on shared goals, strategies, benchmarks and timeline. I think benchmarks and timeline are really important. Are communication channels clear?

Community 77

Community Video Slides Survey 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Benchmark Studies and Examples. Twitter is now a primary news channel for a number of international organizations.

Policy 103

Policy Social Media International News 103

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Fundraising 50 Nonprofit Fundraising Strategies to Help You Raise More 30 min read Read Now 11.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

JANUARY 12, 2011

Do you have offline and well as online channels ready to go? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Do you have email templates ready to go? Unfortunately, this will not be the last emergency that nonprofit organizations will have to respond to.

Haiti 63

Haiti Trend Difference Blackbaud 63

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) These channels will develop and co-exist.

Mail 47

Mail Social Media Online Advocacy 47

Bloomerang

JULY 2, 2021

Kristal Frazier will provide strategies that will empower you to become confident in your next virtual ask. Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. So that’s what I want to focus on and give you strategies for that. Full Transcript: Kristal: Okay.

Virtual 114

Virtual Communication Video Newsletter 114