NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012.

Rate 235

Rate email Ideas Trend 235

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud. First year retention for multichannel donors was 51%. On average fundraising responses rates range from.08%

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Donor Online Fundraising 219

NetWits

MAY 17, 2011

Organizations increase overall fundraising revenue by 40% more than industry benchmark. Here are a few quick facts about Blackbaud’s Friends Asking Friends: Supported over 37,000 events with over 14 million fundraisers raising more than 1.5 billion dollars (and still growing). Users raise six times more than non-users.

Fundraising 279

Fundraising Social Social Media Newsletter 279

NetWits

JANUARY 14, 2011

Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN. What’s your 2011 social media budget? Looking for more info on social media in the non-profit sector?

Social Media 230

Social Media Profit Difference Media 230

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

NetWits

NOVEMBER 29, 2011

MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Send too many “one size fits all” emails and you risk decreased interest, lower attention levels and, ultimately, less engaged constituents.

email 230

email Raise Cancer Info 230

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates.

Giving 235

Giving Advocacy Rate Action 235

NetWits

MAY 19, 2011

Below are a few suggestions for ways to recognize constituent’s efforts: Create recognition opportunities for reaching key benchmarks, such as size of team, number of event recruits, and amount of money raised. Utilize naming opportunities to recognize above described benchmarks.

Relationship 208

Relationship Raise Tips Fundraising 208

NetWits

NOVEMBER 11, 2009

Blackbaud teamed up with The Resource Alliance for the second year in a row to produce this pan-European benchmarking study. Blackbaud Europe has released the 2009 State of the Not-For-Profit Industry survey. The results were unveiled at the International Fundraising Congress in the Netherlands.

Industry 100

Industry Survey Results Netherlands 100

NetWits

OCTOBER 31, 2011

The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. And while links may catch someone’s attention, those that just say “donate” or “give today” will do little to inspire more click-throughs. Making link copy compelling will have immediate effects on click through rates.

Rate 155

Rate Fundraising Stats email 155

NetWits

MAY 31, 2009

According to the 2009 eNonprofit Benchmarks Study released by NTEN , Email is still the “killer app” we all thought it was when it came out! That said, we know that Social Media sites like Twitter, Facebook, YouTube and others are growing at astonishing rates. Facebook reached 200 Million users according to Mark Zuckerberg.

Social Media 101

Social Media email Media YouTube 101

NetWits

JUNE 19, 2012

Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. I’m then more likely to read your next email. And perhaps your next tweet or mailing. Avoid a one-size-fits-all message to every email address you have. Have a new donor?

email 150

email Test Conference Benchmark 150

NetWits

APRIL 26, 2012

In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”.

Websites 207

Websites Online Donor Cancer 207

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

NetWits

NOVEMBER 14, 2010

A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds. Make sure you have an email strategy in place that does more than just solicit donors. Ensure you mix up your content and that it’s engaging between asks.

Asia 109

Asia Activities Active Activism 109

NetWits

NOVEMBER 11, 2010

Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Third , get into the habit of reviewing the metrics. Analyze your data to see if your emarketing efforts are inline with industry standards. What am I missing?

email 212

email Profit Registration Review 212

NetWits

FEBRUARY 29, 2012

Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5 For more Friends Asking Friends benchmarks, see Amy Braiterman’s post “ Averages, medians and modes … Oh my! ”.

Contest 183

Contest Mind Fundraising Ipod 183

NetWits

OCTOBER 4, 2011

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. View large version of Multichannel Fundraising Infographic. Share with your friends … Data sources used in above infographic. 2010 Online Giving Report by Blackbaud.

Offline 279

Offline Results Fundraising Blackbaud 279

NetWits

JUNE 14, 2012

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

Offline 209

Offline Donor Online Giving 209

NetWits

NOVEMBER 14, 2012

Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance.

Communication 176

Communication Analytics Interaction email 176

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report.

Offline 275

Offline Donor Online Aggregator 275

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

NetWits

APRIL 11, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. In either case, make sure to do your homework and count the cost before you jump in. One Killer Find, More Roundups and Visual Notes. Obviously I’m biased on the killer find, but I think you’ll enjoy the report.

Technology 245

Technology Game NTC San Francisco 245

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now!

Online 234

Online Fundraising Offline Mail 234