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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. Signing up for a newsletter.

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Nonprofit Fundraising: Are You Choosing the Right Grants?

Blue Avocado

Grant funding is great, but often comes with requirements such as financial tracking of the award, measuring the program, reporting to the funder, and more — so look before you leap ! Any awards will also probably be a reimbursement (you spend the funds, then invoice the government), meaning you have to already have funds to spend.

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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. Google loves it when you update your pages, and your users do, too! Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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Are You Stewarding Your Donors?

The Fundraising Authority

Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. You can give them an award, recognize them at an event, profile them in a newsletter, etc. One great way to put a spotlight on donors is by using a Google Ad Grant. are great ways to communicate with and steward your donors.

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5 Places to Find Grants for Your Nonprofit for FREE!

Get Fully Funded

There are grants out there for programs, general operations, projects, and capital – but not all funders award all of these. Newsletters I make it a point to subscribe to several email newsletters to stay on top of the newest grant opportunities available. Know which kind of funding you need.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

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