Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. When your data is clean and accurate, you can boost the ROI of your outreach efforts because you can reach out to each demographic in ways that resonate with them.

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

NonProfit Hub

JANUARY 28, 2021

An eye-opening report authored by Brett Schenker states, . This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . Author Bio: Ankit Thakor is a strategic thinker and visionary who can see the big picture and focus on key issues to accomplish established goals.

email 84

email Marketing Spam Rate 84

TechImpact

JULY 7, 2014

Often citing their ROI is difficult to understand to deliver upon. With your expected timeline in mind, make sure you have specific metrics defined for what success looks like. Step 3: Establish Authority and Accountability. Despite this, many in the nonprofit sector are hesitant to heavily invest in their technology.

Tech 140

Tech Guide Relationship Authoring 140

Connection Cafe

AUGUST 9, 2010

Author: Jordan Viator. Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

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ROI Social Media Measure Media 50

Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

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Case Study ROI Social Media Studies 50

Qgiv

JUNE 8, 2021

He’s also a co-author of Fundraising Principles and Practice: Second Edition. All three metrics dropped slightly from 2019 to 2020. However, organizations who focus their stewardship efforts on brand new donors are likely to generate more ROI than other donor types. The overall 2020 donor retention rate was 43.6%, a 4.1%

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Report Project Effective Retention 52

Bloomerang

APRIL 1, 2021

Better fundraising ROI. This increases ROI, helping you accomplish your goals and get that much closer to achieving your mission. . When you embark on a training relationship with someone else at your organization, it’s important to find a metric for tracking your progress moving forward.

Develop 94

Develop Tips Skills Nonprofit 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Here’s the list of panels. How do you put a monetary value on branding?

Blogher 107

Blogher ROI Slideshare Free 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

NonProfit Hub

OCTOBER 15, 2014

In a recent Fortune Magazine article, author Shalene Gupta points out that both parties can be the cause of the demise of these relationships. Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. and 38% in Canada). **.

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”

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Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki. Raw links to the document.

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Chicago Museum Network Conference 50

ASU Lodestar Center

MAY 20, 2016

Do this by establishing your organization as the principal authority on the issue. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals. That is what will win them over. Share as much rich information on the issue and related subjects as you can.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

I could have created guest author accounts, but I could not figure out a way where I could approve a post in draft and have it also include photos. and tweeted these myself as well as ask the author to retweet with the unique URL. (See The top ranked content was on strategy including metrics, adoption, and overall strategy.

Reflection 76

Reflection Florida Social Media Metrics 76

Get Fully Funded

MARCH 6, 2023

While famous celebrities may be reserved for large nonprofits, there are plenty of speakers, authors, and local celebrities (think politicians, athletes, newcasters) who are within reach for small nonprofits. It took several months to plan but was a fun event that raised a lot of awareness for the mission. You can read the whole story here.

Money 130

Money Fundraising Fun Sponsor 130

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2008

On Tuesday, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination!   Enjoy the video.

Social Media 50

Social Media Hawaii Media Honolulu 50

Connection Cafe

AUGUST 13, 2012

Author: Miriam Kagan.Well actually they do. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Metrics, metrics, metrics. A little trickier, but doable, is calculating your most engaged supporters' social media reach: if they repost your post, how big is their network?

Facebook 51

Facebook Ratio Influence Social Media 51

Connection Cafe

SEPTEMBER 1, 2011

Author: John Stockton. One of the great pleasures of my job is working with Convio clients who are true innovators in nonprofit marketing and fundraising to define how we can collectively move the state of their art forward.

Convio 32

Convio ROI Channel Metrics 32

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Often times when I sit down with a new or potential client, they lament about how they haven’t seen an ROI from social media in the past.

Social Media 52

Social Media Media Hints Social 52

The Fundraising Authority

DECEMBER 22, 2020

They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. Related Articles from The Fundraising Authority: The Four Key Fundraising Roles of Your Board of Directors. Photo Credit: Matthew Kenwrick. Thanks for posting!

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Effective Fundraising Stream Profit 208

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Bookmarked saves for value of content.

Metrics 50

Metrics ROI Measure Content 50

Connection Cafe

JULY 26, 2011

Author: Sara Spivey. The process of proving ROI is complex. The whitepaper is chock-full of valuable metrics, current best practices used by nonprofits, new media channel activity levels, organizational strategies, and more. The systems and technology to support integration are an essential part of the process.

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Integration Marketing Org Channel 32

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics. The Age of Conversation is a new book being put together by 100 authors. Hat tip to Paul Hyland. Ruby is talking about digital preservation and blogs.

RSS 50

RSS Story Summary Screencast 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

But first, let me share the description and what I’m planning: This interactive session is based on a key theme in the book, The Networked Nonprofit , co-authored by Beth Kanter and Allison Fine. Check out his illustration of the panel). In addition to the graphic facilitation, there will be other interactive learning elements.

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Comment Artist Social Media Hype 97

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Jordan Viator had a guest post by the authors. . Altimeter Report: Social Media Analytics.

Social Media 99

Social Media Measure Strategy Media 99

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

Causes 48

Causes Facebook Social Media Advocacy 48

Nonprofits Source

SEPTEMBER 8, 2017

When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. That’s to say for every $1.00

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email Marketing Strategy Fundraising 89