Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Next week I'm doing a Webinar for Extension Professionals , a remix of 10 Steps to Association 2.0 which was a remix of Marnie Webb 's Ten Ways Nonprofits Can Change the World. My initial remix thought (wrong) was to look for examples that were related to agriculture, but the extension is so much more. I'm nervous. It's messy.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Remixing Social Media Strategy Game View more presentations from kanter. Some overall observations and insights from the participants: Focus on audience, messaging, and theory of change. The strategy discussions during the small group sessions were rich and focused on objectives. Tags: remix scholar training materials.

Social Media 97

Social Media Strategy Communication Remix 97

NetWits

NOVEMBER 1, 2011

Compelling: Never mind the what ; the key is sharing the so what with your audience. How can each of you take your cause viral, whether it’s an exciting announcement, a newly released YouTube video, or the nonprofit you represent? The answer is simple yet confounding: C+C+C = C.

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Effective Social Media Remix Atlanta 192

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

People can add and embellish your content and if you have access to the remix, it can give you new ideas. Here's a few (good) examples of how I have remixed other people's work or other people have remixed my work. Remix This Powerpoint. The presentation itself is a remix of a remix. to Change The World.

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License Remix Content Free 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2011

The morning session focused on the building blocks of strategy – SMART objectives, audience identification, and messaging. It boils down to audience. Mary Joyce used a remix of the Social Media Game that I created with David Wilcox back in 2007 and has subsequently been used by many other nonprofit technology trainers.

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Activities Active Activism Digital 92

NetWits

MARCH 11, 2012

Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Finding ways to remix older forms of content delivery is a hallmark of new age content-marketing and it’s also a great way to produce lasting content that keeps workingyou’re your organization. Hopefully you caught it.

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Content Story Marketing YouTube 213

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2008

   Audience: Next, each group will get a set of " people " cards.    Participants will be asked to consider who the audience might be for the various scenarios and how they might learn more about what they are doing on the social web.   I'm going to remix this again.

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Hawaii Game Social Media Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Over the years, I used this exercise for different audiences, from filmmakers to university professionals. I was delighted to discover the above remix of Wesch's video, "The Machine is Us/ing Us Dance Remix" via Elsua who helped me get to the Cambodian bloggers conference back in 2007.

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Adopt Social Media Remix Media 57

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2008

  As I mentioned to the group,  it is always a work in progress and this Aloha Remix included some new ideas - the point system, the situation cards, and scenarios that were not all non-profit. Target your audience. If you aim directly for your audience, your ROI may be much higher and less financially painful.

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Hawaii Social Media Game Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

To build an effective strategy, one needs to identify an objective that links to a communications goal or theory of change and, of course, identify the audience. For this, I'm drawing on the Smart Chart of Kristen Grim and from working with a cadre of smart nonprofit communications folks who have remixed the social media game.

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Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

I kicked off the session by reciting my favorite poem, Joyce Kilmer’s Trees and shared the rules of audience interaction and format in Iambic pentameter. Humberto Kam talked about how they engage with influencers and let them spread and remix their content. Leila Roberts (@LeilaRoberts) May 22, 2014.

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Case Study Social Media Studies Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

When I've do social media and nonprofit trainings, the audience consists of staff, board members, or volunteers from nonprofit organizations. Nonetheless, there is a nonprofit perspective and my instructional materials and experience speak to that audience. So, remixed my slide deck to represent the different points of view.

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Social Media Intergenerational Difference Remix 56

Tech Soup

JULY 19, 2017

Participants are wonderfully creative in the ways they try to tap into the interests of their audience. Feel free to remix, modify, and share this exercise. It also helps them see what worked — or didn't — for others, and helps to spark a conversation about the shared characteristics of the posts that elicit engagement.

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Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

So, I demonstrated how to tag a person in a wall post and posted the question: Manny Hernadez : Should an organization that serves both Spanish-speaking and English-speaking audience (and some only speak one language) have two different Fan Pages in the native language? Many people have also remixed it. What are your thoughts?

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Social Media Reflection Media Social 91

Forum One

OCTOBER 6, 2010

Us e the content you've already created and reheat or remix it over time and across channels. Organize the work by staff person, topic, channel, audience, or some other topic. Survey target audiences using SurveyMonkey or some other survey tool to find out what content they want. Have more time.

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Marketing Remix Delicious Calendar 36

NTEN

OCTOBER 25, 2011

Compelling: Never mind the what ; the key is sharing the so what with your audience. So how can you take your cause viral, whether it's your proposed session, a newly released YouTube video, or the nonprofit you represent? The answer is simple, yet confounding: C+C+C = C.

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Marketing Proposal Social Media NTC 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

It is also content created by your supporters that they share through social outposts and that you re-purpose and remix back through other channels including your web site. I've been thinking about this intersection of content that the organization creates and content that is created by the audience.

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Content Strategy Social Module 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

Time Chart - See Flickr Discussion on Version 1 Wanna Remix it? " I've been thinking about remixing that slide so it matches the framework I set up for WeAreMedia tactical modules. Participate: Is joining the conversation with your audience. Download it here. In A Museum? Link listening and analysis to decisions or actions.

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Social Media Time Media Remix 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

So, fellow nonprofit communications professionals, I remixed David's scenario and replaced the word "corporate" with "nonprofit." " I replaced the word "customer" with "client" or "stakeholder" or "audience" or "donor" or "supporter."

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Social Media Media Remix Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 2, 2008

What would you change, add, or remove if you were to remix this slide show for a nonprofit audience ? I think this slide show by Lee White is one of the best ever! It's a stellar example of good visual presentation and use of creative commons licensing.

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Social Media Media Remix Slides 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." He suggests setting goals and identifying audience before selecting the metrics. There is also a detailed taxonomy for types of social media conversations. So, how might this work? (1)

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Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2007

Flickr Photo Birthday Remix Contest. Ultimately, 22 remix photos were posted, slightly less than half of the people who joined. In addition, the Carnival of Nonprofit Consultants has an excellent round up of advice on engaging audiences - which is necessary if you want to dip your toes into participatory media.

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Generation Content Remix Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

It is a remix of the " Cute Cat Theory of Digital Activism " which was the title of a talk given by Ethan Zuckerman at O'Reilly's E-Tech Conference in March, 2008 (notes from Ryan Singel. tools from outside the United States that help digital activists evade Internet censorship and promote human rights issues to a wider audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2007

Here's what Ivan had to say: J ust wanted to highlight a small initiative we sent out today using Collactive , a web firm that helps organizations use their network of members to promote news stories and websites to larger audiences. You can see our action in the message below, or by going to: [link].net/OneMinute

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Reddit Digg Sudan Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

Inspiration may come from outside our silo and together we'll remix it. So, I'm remixed this memo into Ten Web2.0 Search YouTube and Flickr for descriptive keywords that are part of your mission statement to see what your target audiences might find compelling and inspirational. Jonathon Coleman ). Want inspiration?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

and provide some practical tips to a non native English speaking audience. This workshop was remixed from Associations 2.0 I'm doing a workshop in Cambodia called " Five Steps to Khmer 2.0 " for the Bloggers Summit. I have a half-hour to explain Web2.0 which was based on Marnie Webb's Ten Ways To Use Web 2.0

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Cambodia Comment Conversation Screencast 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Not every nonprofit will go through the levels at the same pace due to organizational culture, capacity, or communication objectives, program design and target audiences. These organizations may need assistance developing a social media strategy to support short and long-term SMART objectives and to carefully identify the audience.

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Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2007

Here's ten steps towards Association 2.0 , a remix of Marnie Webb's Ten Ways to Use Web 2.0 Nancy Schwartz writes about the importance of email newsletter welcome messages because your audience is most engaged as a new subscriber. license and you are encouraged to use, remix, and forward, with the appropriate attribution!

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Summary Nptech Tag Courseware 50

Museum 2.0

OCTOBER 17, 2012

Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information. Perpetual beta: the museum is always in flux, incrementally releasing new versions, refining procedures, and responding to audience desires.

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Museum Artist Remix Professional 47

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2005

audiences via the internet. We've been talking about the possibilities for well over a year, trying to convince the programming departments that this was another tool they should consider using to connect with their audiences. We started blogging to give a online to a lot of different. share what is happening with our work candidly.

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Artist Arts Process Remix 50

Museum 2.0

AUGUST 20, 2009

When people share their photos of your museum, they promote and spread your content to new audiences in authentic ways. There are two parts to this. First, every time a photo is shared, it extends the reach of your objects and exhibit stories. At the conclusion of Jenkins' paper, the team claims: "So what is spreadable media good for?

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Museum Photo Policy Open 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Last night when I was madly screencasting after midnight for Cambodian Bloggers Workshop, " Five Steps To Khmer 2.0 ," Nancy White pinged me about remixing the social media game. It takes a lot of work to build a quality audience. So, I was thinking about Nancy and the way she has welcomed new readers on her blog.

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Albania ROI Social Network Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This is a nonprofit remix of some of Chris Brogan's ideas and 50 ways to use social media organized by Groundswell objectives from Jeremiah Owyang. Participate: Once you know what the audience is saying, the next step is to engage in a conversation with them. and what you can achieve.

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Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2006

" He describes what Ian observed what happened with his youth audience. the ability to meaningfully sample and remix media content. Another point of intersection here for me is Henry Jenkins recently published 72-page white paper " Confronting the Challenges of Participatory Culture: Media Education for the 21st Century."

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

1) Social Media Game : I have used the the social media game at over 50 trainings during the past four years and many others have re-purposed and remixed it too. The scenarios clearly outline the social media objective and audience definition. Here's a few thoughts. (1) This month I piloted a brand new version of it. .

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Social Media Reflection Learning Social 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Remix. -- @NurtureGirl Foundations leveraging unrestricted funds to "challenge" people to engage in philanthropy (S.A. Audiences won't stick with nonprofits that don't make progress on issues and won't donate to groups that aren't having MAJOR impact. foundation match days trending upward.)

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Virtual Brain Nonprofit Global 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

ForumOne Communications blog answers the question " How do you engage 5% of your audience that are most important to you ?" How to remix content with having a law degree is a simple guide to how to use material from the internet without getting in trouble. Yikes, there are no rules. The Give and Take blog has coverage here.

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Summary Wiki Flickr NTC 50