Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. This has led to situations where BIPOC and/or LGBTQ+ users are disproportionately affected by policies meant to address “bad” behaviors.

Social Media 94

Social Media Media Strategy Social 94

EveryAction

JUNE 21, 2023

Often, the central issue is a specific policy or a cultural phenomenon that the organization seeks to promote or eliminate. For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Association TV

NOVEMBER 30, 2021

The big social media platforms also have their own policies to keep creators honest. You have a dedicated audience who look to you for content. Even if it’s only one additional post per month, you're still offering more opportunities for your members to engage with you, drive up traffic on your platform and grow your audience.

Sponsor 276

Sponsor Content Associations Audience 276

ASU Lodestar Center

SEPTEMBER 11, 2013

Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? Handling controversy: This quite possibly the most important part of any social media policy. How to write your policy.

Social Media 84

Social Media Policy Media Social 84

Forum One

AUGUST 3, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Endowed by Dr. Ruth J.

Award 73

Award Museum Policy Seattle 73

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Channel Mobile 163

M+R

JUNE 4, 2024

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). So, how should we prepare for this?

Los Angeles 93

Los Angeles Program Digital North Carolina 93

Whole Whale

APRIL 5, 2024

Ensuring compliance For nonprofits engaged in political or issue-based advertising, these ad libraries provide a way to ensure their ads comply with platform policies and disclosure requirements. This can help them adapt their own campaigns to stay relevant and effective.

Library 104

Library Influence Demographics Nonprofit 104

Association Analytics

JUNE 21, 2023

Solution : Solve this challenge by creating a data capture policy. Make it simple for your audience. Solution : Restart your data governance efforts by ensuring you include the 5 Ps: people, process, priorities, policy, and plan. Be deliberate in what you include in your collection. Unsure where to even begin?

Associations 319

Associations Challenge Data Taxonomy 319

M+R

APRIL 5, 2023

Google rejected the ads because, as they tell it, “religious belief in personalized advertising” is not allowed on their platform when targeting a specific audience. We get it: this policy is intended to prevent hate speech. Was the policy being fairly applied across different religions or … not? So, we did a little experiment.

Google 106

Google Policy Offline Press 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. With our blog firmly established as a valuable source of content, we are now developing strategies to further leverage our blog to support our policy goals.

Policy 98

Policy Goal Lesson Share 98

John Kenyon

APRIL 11, 2024

The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Define clear “red line” policies. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences. Complement with human judgment. Don’t treat LLM outputs as gospel.

Language 59

Language Model Sound Voice 59

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? Engaging with younger generations. Tapping into new revenue streams.

Mobile 220

Mobile Social Social Media Internet 220

sgEngage

JULY 26, 2023

The Requirements Provide Access to Privacy Policies and Other Privacy Resources Do any of your online resources need to include a link to your privacy policy, notice at collection, or forms to change privacy preferences, etc.? Do you need to create opted-out constituent audience groups? Set data storage expirations?

Law 83

Law Change United Kingdom Blackbaud 83

M+R

NOVEMBER 15, 2023

Regardless of the issues that your organization works on, or your c3/c4 status, you know nonprofits play a key role in defining the issues that elections focus on, along with the policies beyond each election cycle. Contact Nehal Mahmoud about Message and Audience Research. Plus a TON more. Check out the recording here.

Advocacy 71

Advocacy Contact Advice Roles 71

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 232

Online Hunger Metrics Drupal 232

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. How can I learn more and get started?

Social Media 78

Social Media Images Video Media 78

Whole Whale

APRIL 10, 2023

Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media. This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world.

Podcast 96

Podcast Hunger Nonprofit Summary 96

Candid

APRIL 22, 2024

Building grassroots capacity to address underlying causes of injustices We also look for organizations that seek to impact the underlying causes of gender and racial injustices and are working to change policies and conditions in their communities.

Relationship 93

Relationship Build Organization Philanthropy 93

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Audience Poll 143

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 69

Award Colorado Washington Wisconsin 69

Forum One

DECEMBER 15, 2008

I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. Approaches for gathering that audience-centric information can vary depending on other factors ?

Audience 52

Audience Learning NGO Lesson 52

M+R

OCTOBER 26, 2023

We know advocacy is key to winning—both elections and the concrete policy changes that will have an impact on people’s lives, which is why my colleagues and I will be hosting a webinar on November 9: Countdown to Election Day—The road to victory starts HERE. In this hour-long webinar, Kate Ryan and I ( Christian LoBue ?)

Advocacy 95

Advocacy Government Policy Issue 95

Allegiance Group

APRIL 23, 2024

Changes in Advertising Policies One important effect of political fundraising to note is its impact on advertising policies, particularly on social media platforms. Read up on policy changes and build in extra time for your ads to be reviewed and approved. The economy usually stays stable in an election year as well.

Strategy 52

Strategy Fundraising Policy Hype 52

Tech Soup

AUGUST 23, 2012

Jan Masaoka's California Nonprofit Policy Convention is far from conventional. Her goal with this year's event is one that's provocative, offers a diversity of viewpoints, and gets the audience involved. "This is a different kind of conference," says Masaoka, California Association of Nonprofits CEO. together.

California 52

California Policy Los Angeles Issue 52

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. Pro Tip: If you have any paused ads, Google’s policy review can flag those as well.

Adwords 52

Adwords Campaign Search Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2009

Recently, I've been getting a question like that goes something like this, "All this social media stuff is great if you're fund raising or selling something or running a grassroots advocacy campaign, but what if you're focusing on carefully vetted scientific research or want to impact policy? They rely only on credible sources.

Policy 94

Policy Social Media Research Impact 94

Forum One

JANUARY 17, 2024

While experimentation is still a good way to learn, the potential and pitfalls of AI demand that every organization get serious about strategies, policies, and approaches that can steer them through decisions on AI. The term encompasses a wide range of tools and practices that can support an equally wide range of work and strategies.

Digital 89

Digital Attitude Government Model 89

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? Describe how your nonprofit will handle a breach of the policy, such as disciplinary actions or removal of the individual from their position.

Nonprofit 85

Nonprofit Files Policy Software 85

Forum One

MARCH 7, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Now the new website is meeting audience members where they are.

International 68

International Celebrate Drupal Government 68

The Modern Nonprofit

DECEMBER 4, 2023

Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising. These evolving practices can limit the traditional methods nonprofits use to reach their audience, necessitating a reevaluation of digital fundraising strategies in alignment with these new privacy norms.

Support 103

Support Fundraising Awareness Data 103

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Their readers want detailed reports and analytics that back up their arguments.

Practice 52

Practice Arkansas Spam Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2008

When I was in Minnesota, one of the questions I got was about blogging and social networking policies. Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. Do any nonprofits have a formal blogging policy?

Social Network 74

Social Network Policy Examples Network 74

Greater Giving

JANUARY 19, 2024

Their alignment enhances the event’s authenticity and resonance with your audience. Audience Compatibility Consider your audience’s preferences and demographics when selecting vendors. Consider Past Performance Evaluate vendors based on their track record with similar events.

Proposal 52

Proposal Comparison Phase Relationship 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Be clear on: Your target audience. Where does your target audience spend their time online? But as with any great storyteller, you’ll first need to know your audience. What policies have they supported? Recent Posts.

Advocacy 130

Advocacy Campaign Tips Storytelling 130