Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.

Audience 52

Audience Facebook Change Test 52

Nonprofit Tech for Good

MARCH 11, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. How Technology Helps: The right management platform will have fundraising tools baked right in. A technology platform built just for golf ensures all the golf details are handled appropriately.

Fundraising 321

Fundraising Sponsor Registration Platform 321

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

Platform 52

Platform Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. The good news is that Eventgroove Fundraising provides built-in, legally compliant official rules for each sweepstakes.

Campaign 309

Campaign Fundraising Utah Alabama 309

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. The good news is that the longer the contract, the better the rate. The bad news is that you may get stuck with something you don’t like. Figure out who really needs to use the platform.

Application 267

Application Marketing Nonprofit Evaluation 267

Candid

NOVEMBER 10, 2022

Since Twitter’s new ownership took over in late October, the social media platform has experienced a significant decline in its userbase—a loss of over 1.3 Additionally, rumors about paywalls , increases in hate speech , and chaos around the new paid verifications , have led to a lot of uncertainty, frustration, and confusion.

Twitter 132

Twitter Social Media Nonprofit Platform 132

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Instead of being limited to signage on the golf course the day of the event, it’s amplified with the exposure throughout the platform before, during, and after the event. Golf has a ton of giving power.

Technology 236

Technology Fundraising Sponsor Registration 236

M+R

JULY 6, 2023

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Now here comes a promising new option: Threads, the latest app from Meta. Here’s what we like about Threads: Easy, captive audience.

Twitter 102

Twitter Org Meme Alternative 102

Nonprofit Tech for Good

APRIL 23, 2023

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. On social media and the news. Enterprise AI Platforms—Next-Level Tools In addition to AI chatbots, there are enterprise AI platforms.

Content 352

Content Calendar Language Social Media 352

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. The good news is that you don’t need to spend hours on end searching for relevant news or updates.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Outline your digital marketing goals. Measurable.

Digital 59

Digital Marketing Create Social Media 59

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

Audience 46

Audience Design Help Structure 46

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Remember, you can repurpose these stories on various platforms by making a few minor tweaks to keep them fresh while also saving you work. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time.

Communication 128

Communication Storytelling Indianapolis Nonprofit 128

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2017

There have been many news articles recently about social media for evil: How Facebook, Twitter, Google, and even Instagram have been abused for coordinated misinformation paid social media or advertising to influence our political system. Find out what funders are doing to fight it in this upcoming Media Impact Funders webinar series.

Social Media 77

Social Media News Media Social 77

The Modern Nonprofit

MAY 4, 2021

Not only is a solid social media presence good for your organization, but participating in social media is paramount in keeping up with the way people are progressively interacting with news, causes, and their communities. Know Your Audience. Once you know your audience, your content goals can be refined and set. billion users.

Social Media 111

Social Media Strategy Media Social 111

Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible.

Practice 352

Practice Nonprofit Newsletter News 352

TechImpact

FEBRUARY 28, 2014

The seemingly endless flavors of platforms are all filling their respective niches and enrapturing audiences across the board with engaging, user created content. Finding ways to tap into theses audiences for marketing purposes has been a challenge. If there was any doubt before, everyone now knows social media is here to stay.

Mobile 215

Mobile Social Media Storytelling Statistics 215

EveryAction

JANUARY 25, 2023

Make sure to include lots of “you” language—that means your news updates should not be framed as what you are doing as an organization, but rather as what your donors are making possible with their generosity. Anthony Shop, Social Driver In 2023, go all in on LinkedIn. Learn more and get in touch at socialdriver.com !

Support 220

Support Build Linkedin Newsletter 220

Media Cause

APRIL 15, 2024

The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. Is the information in a platform, database, or, worse, a spreadsheet? Are we currently using an online platform to send emails to our constituents? Where is that information stored?

Build 59

Build Map Platform Integration 59

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. 1) Launch an event website. 3) Adapt the tournament as necessary.

Practice 306

Practice Fundraising Registration Virtual 306

.orgSource

JANUARY 2, 2024

Some employees have invented tortuous workarounds to keep using their new toys to continue working in the same old way. Here’s the good news. They’ve created their own cloud computing platform, revolutionized logistics with prime delivery, and invested in AI and robotics. What went wrong? The digital piece was a success.

Team 221

Team Technology Help Digital 221

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience.

Online 241

Online Hunger Metrics Drupal 241

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. You don’t have to follow trends to make good videos.

Video 140

Video Social Media Evaluation Audience 140

Whole Whale

JUNE 15, 2022

Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Understand your target audience : Social media is full of data that can help you better understand who your target audience is and what they care about. Facebook (Meta) Listening Tools.

Tools 98

Tools Guide Social Social Media 98

.orgSource

JANUARY 9, 2023

When you succeed at recruiting talented leaders, share the good news broadly. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

Mentoring 221

Mentoring Director Associations Professional 221

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Develop a strategy for data storytelling. Understand your capacity.

Story 66

Story Data Storytelling Lesson 66

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

Media Cause

OCTOBER 11, 2023

Any social media platform can help you achieve these goals. However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Ideas for TikTok Content TikTok has unique features that you cannot find on other platforms.

Marketing 59

Marketing Fundraising Social Media Video 59

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences.

Websites 304

Websites Analytics Project Proposal 304

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy.

Linkedin 52

Linkedin Social Media Practice Media 52

Whole Whale

JANUARY 27, 2022

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. Individual executives have a significant advantage over company accounts across many platforms both from a storytelling and algorithmic standpoint. These notes can then be edited and framed for relevant platform social posts.

Profile 98

Profile Social Linkedin Audio 98

The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Best Practices for Data Collection In this new landscape, collecting high-quality data compliantly and respectfully becomes crucial.

Support 103

Support Fundraising Awareness Data 103

Allegiance Group

APRIL 23, 2024

The 2024 presidential election has been dominating the news cycle for months now. Changes in Advertising Policies One important effect of political fundraising to note is its impact on advertising policies, particularly on social media platforms. Talk with your team about what issues might arise in the news.

Strategy 52

Strategy Fundraising Policy Hype 52

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

AccelEvents

JANUARY 30, 2022

If you can, try hosting an in-person event and then filming and streaming each session online so the virtual audience can get as much as possible from the experience. . Think of hybrid events as running two different events, with two different audiences, focused around the same theme and the same or similar content. . In-Person Events.

Marketing 98

Marketing Create Virtual Map 98