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Early guidance on Threads, Meta’s answer to Twitter

M+R

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Now here comes a promising new option: Threads, the latest app from Meta. Here’s what we like about Threads: Easy, captive audience.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Essentially, these changes take the few measly conversions they can currently track and strip away any audience data. ” It’s a normal, manageable change—but still one we need to be ready for.

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Accessibility on Social Media

M+R

The good news? Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. But be aware that not all non-serif typefaces will work equally well for your audiences. And heads up! Capitalizing Hashtags.

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Tips to Beat Declining Facebook Reach

Tech Soup

As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. The increased prices sparked a debate over whether the decline of organic reach has been manufactured to coerce businesses into using paid advertising to reach their audience.

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Instagram Influencers and What We Know About Them

Connection Cafe

Given the popularity of Instagram among millennials, it’s critical to consider influencers can raise awareness for your cause on the platform. However, engaging celebrities with high media profiles and large audiences doesn’t always work on social networks like Instagram. People listen to their friends and family.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Do you have the news clippings of major events in your files? News release mentioning the benefactors.

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