Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 247

Social Media Organization Media Fundraising 247

Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

Lesson 292

Lesson Marketing Amazon Adopt 292

Get Fully Funded

JUNE 14, 2023

Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. As a small nonprofit, you have limited resources to connect with donors but adding a few personal touches to messages is a low-cost and easy way to strengthen your supporter relationships. Phone call. Social media.

Communication 59

Communication Personal Donor Nonprofit 59

Whole Whale

NOVEMBER 18, 2022

Give thanks to your audience by sending appreciation emails. We encourage you to reflect and explore more ways to practice mindfulness and foster a belonging space at your work, home, organization, and within your overall brand. Here’s a list of reminders to celebrate mindfully during this holiday season!

Mind 52

Mind Communication Practice Tips 52

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. Selecting compelling items that appeal to your audience can significantly impact your fundraising results. By doing so, you can choose prizes that appeal to them personally.

Tips 258

Tips Online Management Help 258

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Phase Virtual 83

sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

Audience 82

Audience Facebook Challenge Group 82

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But, just in case, here’s a couple pointers.

Action 259

Action Practice Tips Seattle 259

fusionSpan

AUGUST 17, 2023

But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests. When that’s the case, content personalization becomes a crucial part of your membership experience.

Retention 52

Retention Content Personal Associations 52

Bloomerang

SEPTEMBER 28, 2021

Today’s question comes from a board member who wants advice on hosting in-person events vs. continuing with virtual fundraising. . Dear Charity Clairity, I’m on the board of a local nonprofit, and we’re exploring the idea of hosting an in-person fundraiser in May 2022. I know it’s hard to predict how the spring will look.

Personal 102

Personal Virtual Survey Charity 102

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Be mindful not to overweigh activities that have limited opportunities for participation (i.e. For this audience, you may want to focus on average spend or membership tenure over the average score.

Analytics 169

Analytics Associations Model Metrics 169

Cloud 4 Good

APRIL 27, 2021

Not the First Platform to Drop a Trail of Crumbs for Personalized Ads. Many other platforms, including Google, use “ inferred demographics ” to gain more insights about individual users to provide personalized ads. Frequently check in on your personalized ad settings. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

Social Media 333

Social Media Media Social Sponsor 333

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

Audience 82

Audience Tips Fundraising Social Media 82

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection. More on this below.)

Application 267

Application Marketing Nonprofit Evaluation 267

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Instagram offers two account types — business and personal profiles. They also appeal to different audience segments.

Fundraising 325

Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

JUNE 20, 2022

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). We know you’re asking yourself, “Why on Earth would a person pay anything when they don’t have to?!” .

Campaign 309

Campaign Fundraising Utah Alabama 309

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

Tools 282

Tools Effective Evaluation Nonprofit 282

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Finally, don’t be afraid to try something new.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 240

Practice Fundraising Guide Channel 240

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

Tips 334

Tips Fundraising Management Cancer 334

Bloomerang

JANUARY 25, 2024

DRMs can directly address industry challenges by offering tools for personalized communication and targeted outreach to support relationship building and retention. Segment donor audiences for communications that will land With more than 1.8 million nonprofit organizations registered in the U.S. you’ve got a lot of competition.

Guide 83

Guide Fundraising Retention Nonprofit 83

Nonprofits Source

MAY 6, 2024

As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Use automated personalization tools. Completely personalizing every email for each candidate can be time- and resource-consuming. Use calls-to-action.

email 52

email Tools Strategy Application 52

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. Email #2: Follow Up With Unengaged Donors .

Template 306

Template email Campaign Fundraising 306

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 295

Storytelling Digital Channel Profile 295

Bloomerang

OCTOBER 20, 2023

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Here are some factors to consider: Audience : Consider your audience’s preferences and expectations. Leave a comment below.

email 84

email Test Culture Audience 84

Robert Weiner

APRIL 30, 2010

Are your tweets appropriate for all audiences? Andrew Heller discussed the risks of oversharing in his NTEN blog post Social Media and Privacy: Best Practices for Managing Your Personal and Professional Identities. Be mindful of your online presence. What about LinkedIn? His basic advice: "Be Prepared.

Social Media 122

Social Media Professional Personal Media 122

Qgiv

AUGUST 27, 2021

This not only matters when looking for fundraising ideas during COVID, but also in general since there’s always going to be a level of risk associated with any in-person event. At Qgiv, we guide our work by keeping our core values top of mind, and one of those values is empathy. Not having an in-person event?

Personal 52

Personal Sponsor Virtual Volunteer 52

Bloomerang

JULY 27, 2021

You can apply the same blueprint again and again and know the stories will be well received by your audience. . When we talk about a character, we’re talking about the person the story is about. . Naturally, you might be wondering which person to feature in your story. Knowing your audience helps with this.

Story 124

Story Storytelling Indianapolis Indiana 124

John Kenyon

MARCH 5, 2024

– Communication Quirks: Sure, AI can schedule your social media posts and even draft some snazzy emails, but it won’t magically make your message resonate with your audience. You can’t just plug in some keywords and expect to connect with hearts and minds. – Governance Glitches: Board meetings with robots?

Change 102

Change Mentoring Nonprofit Phone 102

Whole Whale

JANUARY 1, 2023

While in-person events are beginning to open up again, many have pivoted to a hybrid learning environment. In-person attendance is becoming both available and optional. Audience size : Around 200. Audience size : 15,000 (SXSW EDU); 37,000 (SXSW). Audience size : around 2000. Where : In-Person in Philadelphia, PA.

Conference 122

Conference Nonprofit Americorp Fort Worth 122

M+R

JANUARY 24, 2022

It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. But relevance goes beyond the tactics of personalization and targeting.

Effective 93

Effective Rhode Island Build Demographics 93

Bloomerang

JULY 7, 2022

Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. With that in mind, we recommend incorporating direct mail into your fundraising plan. Define your audience. Your donors are more likely to make a donation if your appeal is personalized to them.

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Mail Retention Practice Donor 107