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The Importance of Data Analytics for Fundraising Events

Achieve

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

professionals

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. You already know the benefit of social media to reach wider audiences. You can always add or subtract platforms as you grow or your audience behavior changes. . Is it optimized for mobile?

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Making the Web Accessible: Color Choices

Media Cause

As we try to reach new audiences and engage with our audiences online, designing websites to be accessibility friendly to color blindness needs to be thought through with the same planning and care that we put into navigation and site structure. . It’s important to design with accessibility in mind at the outset of a project.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio.

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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking).

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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

When available, share donation minimums and maximums, qualifying nonprofits and employees, match ratios, submission deadlines, and more. This may include: Personalization ⁠— The more targeted and specific your matching gift follow-up outreach can be, the better results you’ll tend to see.

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