Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge.

Digital 296

Digital Strategy Guide Create 296

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? 82% prefer live video over traditional social posts. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success.

Practice 240

Practice Fundraising Guide Channel 240

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Social Media 98

Social Media Data Strategy Media 98

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts.

Demographics 100

Demographics Profile Audience Social Media 100

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 277

Calendar Social Media Content Media 277

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

Social Media 52

Social Media Data Strategy Media 52

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. Create customer personas.

Map 52

Map Digital Business Marketing 52

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.

Social Media 94

Social Media Media Strategy Social 94

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 73

Mail Results Benchmark United States 73

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

Data 101

Data Metrics Measure Goal 101

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The only constant is change,” saith Heraclitus.

Online 241

Online Hunger Metrics Drupal 241

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

Social Media Relationship Donor Media 52

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 267

Application Marketing Nonprofit Evaluation 267

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. LinkedIn is a great resource for nonprofits because of its audience.

Linkedin 52

Linkedin Social Media Practice Media 52

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

Audio 76

Audio Podcast Content Phase 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 236

Facebook Fundraising ROI Virginia 236

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 221

Facebook Raise Fundraising Audience 221

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

Candid

SEPTEMBER 7, 2023

What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. Just make sure to remove any platform-specific watermarks.

YouTube 122

YouTube Tips Script Audio 122