Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

JANUARY 2, 2009

I’ve been thinking about these lists in terms of adopting social media tools and think that most of the lists are hitting on the same exact things. Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process. Technology.

Social Media 102

Social Media Process Media Social 102

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Think about all the emails, social messages, and ads competing for your attention online. You may have written something of value, but none of that matters if you can’t get it in front of your audience.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Consumers are also seeking out businesses that promote social good. Greater marketing reach. Stable, reliable partnerships. Enhanced public image.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

Get Fully Funded

MARCH 6, 2023

These events can be quite powerful if they are advertised on social media since connections from all over the world can donate. These competitions can be a lot of fun for both the audience and the competitors and can bring lots of new people into your sphere.

Money 130

Money Fundraising Fun Sponsor 130

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing.

ROI 50

ROI Social Media Reflection Question 50

Nonprofits Source

SEPTEMBER 27, 2023

Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! A broader audience with which to share nonprofit missions. For example, tease information about giving opportunities with quippy social media posts and provide the link to your landing page so that enticed followers can find more information.

Community 52

Community Giving Companies Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. " Social Butterfly views Twitter as a great brainstorming tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Scored 10 How Much Time Does It Take To Do Social Media? Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Connection Cafe

AUGUST 9, 2013

Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. I’ve mentioned the importance of targeting the right audience with the right message.

email 48

email Campaign Test Benchmark 48

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

Ideas 97

Ideas Guide Online Fundraising 97

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. These updates can be easily distributed via email, social media, or as a link from your organization’s website. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 20, 2023

You can include social media share buttons on your online donation form. This is also the time to create marketing materials for each segment of your nonprofit audience. Social media. Keep in mind that you can also leverage social media tools for your fundraising campaigns. Share the gifts they’ve made.

Ideas 78

Ideas Online Fundraising Tips 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang. Flickr Photo by whatchamakallit.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

NOVEMBER 8, 2022

Define your audience. Your content has the power to create an emotional connection with audience members, motivating them to support your cause. With the right content strategy, you can develop stronger bonds with your audience that lead to long-lasting relationships. . Assign relevant metrics to each goal. Set a goal.

Content 75

Content Strategy Create Websites 75

Nonprofits Source

NOVEMBER 21, 2022

Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Enhanced Supporter Communication.

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. All are large nonprofits with large regional, national, or international audiences. Livestrong.

Benchmark 102

Benchmark Photography Ratio Stats 102

Bloomerang

JANUARY 7, 2022

Start a Social Media Outreach Campaign. Social Media Support. Craft social media messages (for each platform) to promote the campaign. Social Media Outreach Campaign. Specifically, social media will become your best friend for Giving Tuesday ideas. Social media is an important part of Giving Tuesday.

Campaign 99

Campaign Ideas Giving Tips 99

Whole Whale

MAY 5, 2021

But how does your audience of potential donors and partners verify your organization’s legitimacy? It’s more important than ever that you and your organization communicate legitimacy to your audience — especially if you hope to cultivate those audience members into donors or partners. Charity Ratings.

Public 90

Public Practice Build Donor 90

CauseVox

SEPTEMBER 12, 2023

Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. Unlike your website’s homepage, which caters to a broad audience, the landing page is designed for a specific target audience. What exactly is a lead magnet ?

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Here are seven tips to help you start measuring social media efforts.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50