Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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ROI Social Media Reflection Question 50

Neon CRM

SEPTEMBER 1, 2023

Leaders can use data to demonstrate the impact and effectiveness of existing programs, showcasing success stories, participant feedback, and measurable outcomes. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself.

Demographics 78

Demographics Retention Donor Research 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Read your social media stories. Simply Measured.

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Social Media Channel Difference Media 119

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Operating without a clear marketing strategy.

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Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Who has been in charge of, and in control of, telling our collective stories?

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ROI Social Media Measure Media 50

Connection Cafe

FEBRUARY 24, 2014

Entire civilizations have been built off of, held together by and divided by stories. ” Stories have the power to bring together and to push apart –to distinguish and to extinguish. Stories are also integral parts to any nonprofit organizations and particularly when it comes to fundraising. The pictures told a story.

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Story Captivate Sudan Phase 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. Wendy documented many different stories and shared these internally. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. Now say that five times fast!

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

Case Study 50

Case Study ROI Social Media Studies 50

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

Moment—Using your data to tell stories, make decisions, and change the world.” ” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. Please share your story in the comments!

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Blended Measure Chapter Picture 136

Forum One

FEBRUARY 28, 2023

Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. What services do our audiences engage with most? Because of this, they aren’t incentivized to talk to each other, which makes it difficult to see the full picture and make decisions quickly.

Data 62

Data Analysis Map Accessibility 62

CauseVox

SEPTEMBER 28, 2021

They recruited some of their strongest supporters to act as “AuSM Champions” and run peer-to-peer fundraising pages, then invite all their friends to a livestream event full of cooking demonstrations, personal stories, and drawings. AuSM had some additional elements that let them take those audience members from “interested” to “donor”.

Examples 83

Examples Websites North Carolina Virtual 83

Get Fully Funded

MARCH 6, 2023

These competitions can be a lot of fun for both the audience and the competitors and can bring lots of new people into your sphere. You can read the whole story here. A good speaker with an emotionally powerful story can engage donors and sway them to help fund your mission. Keynote speaker events.

Money 130

Money Fundraising Fun Sponsor 130

CauseVox

APRIL 29, 2021

They’re organized, actionable and tell a complete story of how you’re going to achieve your goals. See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI). Prioritize Using a Fundraising Plan.

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Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

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Social Media Measure Action Media 113

Achieve

JULY 2, 2019

Does the imagery we’re using visually tell our story? . Does your audience already understand your mission? When speaking to your audience it’s also important to: . Share impact stories. should be effectively sharing your story while laddering up to your goals. . Mistake #5: Not Engaging With Your Audience .

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Social Media Media Hints Social 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Connection Cafe

MARCH 20, 2018

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. This 3:1 ROI is higher than that realized in most clinical services. Times have changed. Create storytelling squads.

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Collaboration Develop Marketing ROI 27

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. I don’t like giving a keynote where I talk at the audience for 45 minutes. Connecting With New Colleagues. Theory and Practice.

Social Media 115

Social Media Media Social San Jose 115

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Q&A & Backchannel: 15 minutes. Break: 10 minutes. Breakout Sessions (choose one): 60 minute. Break: 10 minutes.

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NTEN Media eLearning Case Study 105

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. That''s pretty doable in a year if you frame it as two fundraising emails per month, on average – and tell a good story, of course. Optimized email formatting and landing pages.

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email Fundraising Rate ROI 77

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. But you need to think of your messaging like a story – it needs connections from the beginning, middle and end.

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email Build Articulate Campaign 36

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? Collecting data is often viewed as an onerous task. It doesn’t have to be that way.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? What are your key metrics for success? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. do you have stories of volunteers, staff, community members, or those you serve that could be sharing their stories in new or different ways to highlight your impact?

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Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

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NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

It takes place at The MaRS Discovery Centre in downtown Toronto (a hub for science, technology and social entrepreneurs) and there are fourteen events, each with a unique focus and target audience. We also had wireless hand mics in the audience. Using Twitter To Research The Audience Before, During, and After. Audience Feedback.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

And while I looking at the post about social networking sites in campaign, it gave me an opportunity to point over to FrogLoop's ROI Social Networking Campaign Calculator. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. It takes a lot of work to build a quality audience.

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Albania ROI Social Network Remix 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" At Wellstone Action, its a running gag in our trainings that we say "Lawn signs dont vote!",

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Social Media Twitter Action Advocacy 68

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 100