Greater Giving

JUNE 24, 2021

The change required major cuts to their programs, a new focus when working with sponsors, and a drive to make it more inclusive for a broader audience. Organizers came up with new, innovative ideas to engage their audience and motivate giving, even when their guests were tuning in from remote locations. The Hybrid Event.

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Results Tips Fundraising Virtual 75

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. To read more about the nonprofit’s specific results, explore the Susan G.

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Audience Facebook Challenge Group 85

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. This offered in-person guests the entertaining experience they expected, while generating easy additional revenue.

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Audience Virtual Benefit Sponsor 52

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), The next generation will lead the way.

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Team Marketing Build Analysis 221

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Generating variations on hashtags and keyword searches. Copyediting. Template creation. Drafting and testing.

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Social Media Images Video Media 80

Connection Cafe

DECEMBER 18, 2019

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors. NEXT GEN PERSONAS. Applying the Research.

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Audience Generation Donation Donor 42

.orgSource

SEPTEMBER 19, 2023

Our research resulted in two books dedicated to positioning executives for success in digital markets. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law.

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Sponsor Associations North America Law 221

.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. What should every CEO know about generative AI? Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities.

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Learning Brain Associations Training 221

Nonprofits Source

AUGUST 31, 2023

If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Your nonprofit can generate significant revenue from matching gifts. Plus, your guests will appreciate skipping the hassle of keeping track of paper invitations!

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Websites Results Fundraising Social Media 52

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

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Action Practice Tips Seattle 259

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience.

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Tips Fundraising Management Cancer 334

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

APRIL 23, 2023

It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Google’s Bard is a generative language model from Google AI, trained on a massive dataset of text and code.

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Content Calendar Language Social Media 352

Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. The Pitfalls of Generic AI When you use a generic AI tool to create content, you’re essentially feeding it a diet of pre-existing data from across the internet.

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The Fundraising Authority

NOVEMBER 1, 2022

Our audience is no longer taking our word for it. I often see nonprofits struggle to show the tangible results of their donor contributions. For example, I worked with a nonprofit that was trying to show their donors the locations of the projects they had funded with the help of their generous contributions.

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Map Fundraising Integration Donor 233

Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Multiview What’s all the hype about generative AI? The November 2 event is designed to give a fresh take on the future!

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Sponsor Associations Law Hype 275

Eric Jacobsen Blog

JANUARY 7, 2024

Consider making these objectives for your report: To demonstrate accomplishments ( not activities ) ( results and how you did it). To share your mission with a wide audience. To generate new donations, retain donors and grow partnerships. To recognize important people (volunteers, donors, major funders, partners).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. Online versions of assessments for participants that would can calculate individual scores and show aggregate results.

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Interaction Audience Poll Tools 81

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? From here you’ll be able to understand which of your marketing efforts are getting the best results. We recommend first ordering the UTM parameters to group results – like this: Be a rule follower.

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Donor Track Campaign Facebook 285

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. This should generate enough data to give you a good sense of your cost per action and ROI.

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Facebook Fundraising ROI Virginia 236

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story. What Can You Be the Best At?

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Associations Product Virtual Survey 320

Saleforce Nonprofit

APRIL 13, 2021

The result was a record year of fundraising. Our goal is to become an audience-led organization. We are keenly focused on the idea that in the next 8-10 years, there will be generational shifts. 1 Best Workplaces for Innovators from Fast Company magazine in 2020 as a result of Shadyac’s vision and leadership./p>

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Generation Donor Fundraising Memphis 59

Bloomerang

JANUARY 25, 2024

Segment donor audiences for communications that will land With more than 1.8 If you aren’t communicating the right things to the right donor audiences, you won’t see much in the way of results. million nonprofit organizations registered in the U.S. you’ve got a lot of competition. Are you trying to reach previous EOY donors?

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Guide Fundraising Retention Nonprofit 86

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

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Strategy Tips Google Search 98

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

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Tools Fundraising Analytics Analysis 361

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

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Search Alternative Social Social Media 59

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. In this guide, we’ll explore the top secrets your nonprofit can use to access its social media potential and drive more results. Track reliable results. Let’s dive in!

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Social Media Media Build Social 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

As you collect email addresses and information from your users, consider setting up a sync with platforms such as Facebook Ads and LinkedIn to populate out custom audiences via people who signed up for your offer. You can also use tools such as Zapier to send audience data from place to place. to optimize your results.

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Websites Work Test Nonprofit 309

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. Use audience segments to appeal to your target audiences. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

The Storytelling Non-profit

NOVEMBER 3, 2021

Are you trying to figure out how to get better results from the stories you tell? This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work. If you are telling stories and you’re getting your desired results from your efforts, way to go!

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Storytelling Profit Phase Advice 106

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Examples Campaign Marketing Cancer 101

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. The results included a couple of surprises and reinforced some of the expert advice. For example, our preference for video content rings true.

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Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. New Audiences. No two members are alike.

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Data Associations Product Stream 169

Saleforce Nonprofit

SEPTEMBER 29, 2021

Behind the scenes, there’s a Salesforce.org team that dreamed big and delivered on Trailhead to the tune of six-figure results. The challenge was to meet the needs of multiple audiences. More on the results in a moment. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide.

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Badge Lesson Celebrate Philanthropy 134