Greater Giving

JUNE 24, 2021

The change required major cuts to their programs, a new focus when working with sponsors, and a drive to make it more inclusive for a broader audience. Organizers came up with new, innovative ideas to engage their audience and motivate giving, even when their guests were tuning in from remote locations. The Hybrid Event.

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Results Tips Fundraising Virtual 75

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience.

Tips 333

Tips Fundraising Management Cancer 333

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

The Fundraising Authority

NOVEMBER 1, 2022

Our audience is no longer taking our word for it. I often see nonprofits struggle to show the tangible results of their donor contributions. For example, I worked with a nonprofit that was trying to show their donors the locations of the projects they had funded with the help of their generous contributions.

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Map Fundraising Integration Donor 233

Bloomerang

JANUARY 25, 2024

Segment donor audiences for communications that will land With more than 1.8 If you aren’t communicating the right things to the right donor audiences, you won’t see much in the way of results. From individualized communications to tailored interactions at events, make every donor feel valued and integral to your mission.

Guide 87

Guide Fundraising Retention Nonprofit 87

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. So what exactly is this website that’s causing such a stir?

Tools 360

Tools Fundraising Analytics Analysis 360

Nonprofit Tech for Good

APRIL 23, 2023

It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Google’s Bard is a generative language model from Google AI, trained on a massive dataset of text and code.

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Content Calendar Language Social Media 351

Nonprofits Source

AUGUST 31, 2023

You can do this in a variety of ways: Integrate an interactive event calendar. If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Your nonprofit can generate significant revenue from matching gifts.

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Websites Results Fundraising Social Media 52

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. In this guide, we’ll explore the top secrets your nonprofit can use to access its social media potential and drive more results. Track reliable results. Let’s dive in!

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Social Media Media Build Social 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. Analyze your CRM. Create customer personas.

Map 52

Map Digital Business Marketing 52

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. The results included a couple of surprises and reinforced some of the expert advice. For example, our preference for video content rings true.

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Advice Social Media Media Meme 98

Nimble AMS

MAY 10, 2022

As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention. Your audience will digest the content and want more, inspiring them to connect with your association by attending conferences, professional development courses, and eventually electing to become a member. ?

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Associations Leadership Content Benefit 181

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

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Examples email Communication Language 84

Candid

OCTOBER 12, 2022

Enjoy your launch day, but remember to share the results with your supporters. Now that you have secured a matching partner, developed content materials, and found ambassadors, the launch day can be one where you focus on the goal: – interacting with your donors and audience.

Campaign 98

Campaign Social Media Influence Content 98

Greater Giving

NOVEMBER 21, 2023

Silent auctions are a fantastic way to showcase unique items, foster healthy competition, and create a social, interactive experience for your supporters. Raffles are a straightforward and high-energy fundraising method that appeals to a broad audience. The highest bidder at the end of the predetermined time wins the item.

Fundraising 40

Fundraising Blended Method Charity 40

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Answer Questions This is a question-first platform that rewards the best responses with a top position on the thread and on Google Search results. Launch Polls & Surveys Start generating data by asking questions!

Awareness 52

Awareness Question Ideas Strategy 52

DNL OmniMedia

FEBRUARY 6, 2024

While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results. As a result, they’ll be able to distinguish your content from spam, increasing the likelihood that they’ll engage with the emails you send or information you publish online.

Integration 52

Integration email Websites Strategy 52

Whole Whale

SEPTEMBER 15, 2023

While these avatars can offer a novel and engaging way to interact with audiences, they can also pose certain risks that could potentially harm an organization’s reputation and engagement efforts. This can result in unsettling user experiences, potentially alienating audiences instead of engaging them.

Avatar 52

Avatar Problem Audience Integration 52

Whole Whale

MARCH 24, 2021

but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. To see just how much your organization’s reporting might be affected (this needs to be done before Apple releases the update), go to your Ads Manager and compare past campaign results through various attribution windows. 8-event Limit.

Facebook 98

Facebook Aggregator Conversation Measure 98

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . In 2020, maybe your results fell (because COVID) or rose (because COVID). We’re carrying that energy into 2022. Hello, SEARCH!

Fundraising 108

Fundraising Gift Sample Benchmark 108

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. As a result, they’ll be eager to learn about your organization’s mission and what this actually looks like in practice.

Social Media 79

Social Media Integration Websites Media 79

The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year.

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Test email Spam United States 52

sgEngage

APRIL 19, 2023

The initial wave of generative-AI examples in the art, music, and written composition spaces has generated a lot of interest within the technology sector. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

Model 73

Model Italy Test Generation 73

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Read time: 7 minutes If you’re a professional fundraiser, every day is giving day.

Giving 95

Giving Museum New York City Boston 95

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Sophisticated audience targeting. Geotargeting: Location-based targeting.

Audio 52

Audio Search Audience Websites 52

AccelEvents

AUGUST 16, 2021

Like regular events, hybrid events offer brands the chance to boost their visibility, increase value for the customer, and generate revenue. Your hybrid event is catering to two different crowds: the online audience and the in-person audience. But this isn’t true. . Use Sophisticated Event Technology.

ROI 98

ROI Badge Synchronous Sponsor 98

Nonprofits Source

OCTOBER 30, 2023

Personal interactions. At an in-person event, attendees can easily interact with one another and socialize during these breaks, keeping them engaged. Not only will attendees be able to interact with one another, but they’ll also be able to connect with members of your nonprofit’s staff and witness the impact of your story firsthand.

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Virtual Evaluation Personal Hosting 52

Nimble AMS

SEPTEMBER 8, 2020

For example, how can you make the online learning experience interactive? Your members are the audience for your learning courses, so be sure to ask for their input. Offer a variety of sponsorship levels at different price points to generate revenue. One of the key elements that makes an on-site event appealing is interactivity.

Virtual 78

Virtual Associations Sponsor Poll 78

AccelEvents

JULY 8, 2020

Know Your Audience (And Then Expand It!). They will need to cater their content to the event and create the lead generation strategies that will be most effective. Because these events are taking place digitally, it is possible to reach a global audience. All that is necessary is a few special considerations.

Virtual 90

Virtual Create Sponsor Registration 90

Nonprofits Source

MAY 25, 2023

Use Patient Journey Mapping Patient journey mapping exercise helps healthcare leaders understand how patients interact with their providers by outlining each communication touchpoint. By mapping out your patient’s journey, your team can determine which interactions provide patient acquisition opportunities.

Goal 52

Goal Tips Review Map 52

sgEngage

MARCH 4, 2022

Only 59% of participants said it was easy to access live-streamed content and just 60% said it was easy to interact with other participants. . Moral of the story: making small changes in your donor’s giving experience can make a BIG impact on your fundraising results. Connect your event to a larger social audience. .

Studies 85

Studies Experiment Giving Generation 85

Nonprofit Tech for Good

AUGUST 29, 2019

While the photos and videos within each Story are never out of order, the accounts that get the most interaction and views on their Stories rise to the top of the pile. . Think of it like exercise – using social media with intention and purpose daily will get you better results than haphazardly throwing up some content once per week.

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Money Raise Donation Ideas 279

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

Map 52

Map Digital Business Marketing 52

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

Whole Whale

MAY 3, 2023

Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search. This screenshot is from the Google Bard chat results for the same question (May 2023). on Google present day (Q2, 2023).

Search 52

Search Grant Organization Voice 52