Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Who are the audiences you are looking to target? Look at your data and use it to segment your audiences.

Websites 58

Websites Strategy Change Management Digital 58

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on. In the Q4 fundraising report, we see a decline in all three.

Trend 52

Trend Podcast Retention Nonprofit 52

Allegiance Group

FEBRUARY 14, 2023

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. This article provides insight and perspectives on donor acquisition strategies for direct mail. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Saleforce Nonprofit

AUGUST 20, 2021

Nonprofit stakeholders, from individual contributors to development leadership teams, must affirm that DEI initiatives and strategies are critical for success. Here are five actions you can take right now to begin leveraging DEI strategies to drive fundraising success. DEI Benchmarking. Change Organizational Culture.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Get a demo to see how mobile messaging can support your organization’s multi-channel strategy.

Mobile 130

Mobile Digital Fundraising Advocacy 130

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Let that inform your decisions on what channel(s) to use to reach your audience.

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 221

Facebook Raise Fundraising Audience 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 57

Denver Colorado Social Media Info 57

Neon CRM

SEPTEMBER 29, 2023

And what’s most important to communicate to donors as the year comes to a close? Report The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End Learn More Thinking Through Your Year-End Communication Strategy Before you get started with year-end giving email sends, it’s important to think through your strategy.

email 98

email Giving Template Gift 98

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! When you’re a member association , it’s important to have ways to communicate and connect with members on a regular basis. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

sgEngage

JUNE 30, 2023

Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Email Marketing Email is an effective communication tool for nonprofits.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Ensure that your communications from recruitment to follow-up are based on inclusive principles. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Nonprofit Tech for Good

APRIL 10, 2022

Using more than two hashtags is not a good growth or engagement strategy on Twitter. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall. Be more generous and strategic in your follow back strategy. Don’t be a #hashtag #spammer.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Connection Cafe

JULY 10, 2014

Prior to the start of FusionSpark Media, Kevin worked as a communications and public relations professional in the health care industry in the Philadelphia area. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals. . / Producer and co-founder of FusionSpark Media, Inc.

Content 37

Content Communication Marketing Strategy 37

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 60

Websites Change Management Digital Government 60

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. As with other digital fundraising strategies , technology plays a large role in determining your success. A Moves Management Template For Your Strategy. What is this strategy used for?

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

JULY 10, 2014

Prior to the start of FusionSpark Media, Kevin worked as a communications and public relations professional in the health care industry in the Philadelphia area. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals. . / Producer and co-founder of FusionSpark Media, Inc.

Content 30

Content Communication Marketing Strategy 30

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. 3 strategies to foster successful fundraising campaigns. You also need to embrace fresh strategies.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. M+R Benchmarks Report. Thank you and Happy New Year!

Trend 316

Trend Digital Marketing Fundraising 316

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. We were blown away, to say the least, that we were able to fund six machines in one day,” said Katie Lawson, head of fundraising and communications at Tiny Tickers.

Giving 112

Giving Tips Game Digital 112

Connection Cafe

OCTOBER 12, 2017

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts.

Gift 35

Gift Strategy Benchmark Arts 35

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Your own careful review of the report is encouraged.

Action 75

Action Report Practice Fundraising 75

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. GARY: A good fundraising plan consists of strategies and tactics to be executed in order to achieve your fundraising goals. We need the right technology and high quality data to support those strategies and initiatives. I’m stating the obvious, right?

Data 133

Data Management Rate Benchmark 133

Bloomerang

MARCH 30, 2023

Streamline ongoing volunteer management and communication. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Here are a few volunteer program goal examples: We want to plant 10,000 trees throughout the community by 2025.

Volunteer 89

Volunteer Program Roles Training 89

M+R

DECEMBER 13, 2022

It also offers audience insights and traffic information that can be helpful for targeting your ads! Communicate the impact of a donor’s gift — and give them the opportunity to learn more about your organization — with this content. . For ads tracking and more, we highly recommend Google Analytics. those KPIs. Imp share +90%?

Fundraising 82

Fundraising America United States Track 82

Neon CRM

OCTOBER 23, 2023

That is, 80% of the desired actions are completed by 20% of the audience. making sure you have a strategy before jumping in, you can prevent the same mistakes from happening again. One of the easiest strategies for increasing fundraising efforts is to ensure that your website has a place for donations to be made.

Gift 52

Gift Program Track Campaign 52

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. Audiences expect an increasingly personalized marketing message. The more you can segment your audiences, the more personalized your messages will be to stand out in a crowded space. Marketing automation.

Tools 52

Tools Tips Integration Evaluation 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget.

Software 86

Software Free Tools Adobe 86

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. Research Studies'

Social Media 106

Social Media Arts Social Attitude 106

Achieve

MARCH 31, 2021

We’ve seen firsthand that nonprofits can still succeed with capital campaigns during the pandemic in the right circumstances and with solid strategies in place. Capital campaigns naturally require significant investments of time and strategy. Pay extra attention to the benchmarks you set during the campaign planning process.

Campaign 98

Campaign Phase Studies Consultant 98