Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 227

Facebook Raise Fundraising Audience 227

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Your nonprofit platform and communication channels like mobile messaging can help you meet those goals by delivering reminders at important times. Why should nonprofits use mobile messaging? Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! When you’re a member association , it’s important to have ways to communicate and connect with members on a regular basis. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 58

Denver Colorado Social Media Info 58

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 71

Award Colorado Washington Wisconsin 71

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Email Marketing Email is an effective communication tool for nonprofits.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Neon CRM

SEPTEMBER 29, 2023

And what’s most important to communicate to donors as the year comes to a close? Report The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End Learn More Thinking Through Your Year-End Communication Strategy Before you get started with year-end giving email sends, it’s important to think through your strategy.

email 98

email Giving Template Gift 98

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 61

Websites Change Management Digital Government 61

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Ensure that your communications from recruitment to follow-up are based on inclusive principles. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. when/why?).

Metrics 74

Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. M+R Benchmarks Report. Thank you and Happy New Year!

Trend 324

Trend Digital Marketing Fundraising 324

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. We were blown away, to say the least, that we were able to fund six machines in one day,” said Katie Lawson, head of fundraising and communications at Tiny Tickers.

Giving 112

Giving Tips Game Digital 112

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Nonprofit Tech for Good

APRIL 10, 2022

For example, this @FeedingAmerica tweet communicates the billion-pound problem that is food waste, but closes the tweet with a positive spin about how they are working to solve the problem of food waste and in terms of engagement, the tweet performed above average: 2. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 355

Twitter Practice Social Media Nonprofit 355

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

Bloomerang

MARCH 30, 2023

Streamline ongoing volunteer management and communication. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Here are a few volunteer program goal examples: We want to plant 10,000 trees throughout the community by 2025.

Volunteer 88

Volunteer Program Roles Training 88

Connection Cafe

JULY 10, 2014

Prior to the start of FusionSpark Media, Kevin worked as a communications and public relations professional in the health care industry in the Philadelphia area. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals. . / Producer and co-founder of FusionSpark Media, Inc.

Content 37

Content Communication Marketing Strategy 37

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. For example, communicating with donors on social media or through your app’s push notifications can keep your nonprofit top of mind.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Forum One

NOVEMBER 21, 2022

We are designers and researchers, communications professionals and developers. Our role is to understand our clients and their audiences and build the right solution with them—not for them. DEIA is also about what we do. We need to take a DEIA lens to every aspect of the work we produce at every stage of a project.

Survey 58

Survey Evaluation Accessibility Practice 58

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. Step 1: Define the audience you’re targeting. Some organizations choose to work with consultants to identify the ideal audiences to fulfill their goals.

Effective 98

Effective Management Guide Fundraising 98

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Measurable : You should be able to quantify goals with a numeric benchmark.

Social Media 99

Social Media Guide Media Social 99

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Fundraising costs should include your need for stellar donor communications, the appropriate staffing of the development office, and the next level of digital platforms.

Action 74

Action Report Practice Fundraising 74

Connection Cafe

JULY 10, 2014

Prior to the start of FusionSpark Media, Kevin worked as a communications and public relations professional in the health care industry in the Philadelphia area. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals. . / Producer and co-founder of FusionSpark Media, Inc.

Content 30

Content Communication Marketing Strategy 30

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. You can create new tasks, communicate with stakeholders, and share updates across teams. Software solutions keep the nonprofit sector in motion. However, many nonprofits operate with tight budgets.

Software 85

Software Free Tools Adobe 85

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. How can you use analytics to properly segment this new audience of supporters? But thankfully those that were able to pivot succeeded! Department heads, board members, volunteers, etc.

Digital 64

Digital Donation Blackbaud Retention 64

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. For example, one initiative might be to re-engage lapsed donors, using three outbound communications over a three month period, one per month. That targeted message might include updated data about your newest service programs in the community. Yes = 10%.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. keep spending level.

Social Media 106

Social Media Arts Social Attitude 106

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. Audiences expect an increasingly personalized marketing message. The more you can segment your audiences, the more personalized your messages will be to stand out in a crowded space.

Tools 53

Tools Tips Integration Evaluation 53