Maximize Holidays to Expand Your Nonprofit Audience
NonProfit PRO
MARCH 6, 2024
Here's how to use holidays to connect with a broader audience. Holidays evoke emotion, while nonprofit campaigns use emotion to drive action.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
NonProfit PRO
JULY 13, 2023
Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NonProfit PRO
OCTOBER 17, 2023
Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase. Data Axle Nonprofit is launching a comprehensive suite of derived indicators to identify new and expanded donor behaviors, affinities, and gifting potential.
NonProfit PRO
DECEMBER 6, 2021
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.
NonProfit PRO
SEPTEMBER 28, 2022
As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.
The Sponsorship Collective
NOVEMBER 9, 2023
Many clients of mine complain to me about their small audiences. A small audience isn’t a weakness but a superpower. That’s right, a […] The post Sponsorship for Smaller Audiences appeared first on The Sponsorship Collective. I always tell them something that surprises them.
See3
APRIL 9, 2024
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.
The Sponsorship Collective
MAY 25, 2022
If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].
Candid
APRIL 13, 2023
This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.
The Sponsorship Collective
AUGUST 30, 2021
If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t introduce them to your sponsor in an appealing […].
Big Duck
JUNE 28, 2023
Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.
CauseVox
MARCH 1, 2024
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?
The Sponsorship Collective
FEBRUARY 25, 2022
They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Not a chart, not even basic segments.
Big Duck
FEBRUARY 9, 2022
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.
Big Duck
JULY 27, 2022
The post Five tips for an audience-first approach to communications appeared first on Big Duck.
M+R
AUGUST 14, 2023
Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!
Big Duck
JULY 14, 2022
The post Resource guide to understanding and engaging your audiences appeared first on Big Duck.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?
Big Duck
AUGUST 9, 2023
Get tips on how to consider a different approach when thinking about communications research for your nonprofit.
Bloomerang
AUGUST 3, 2023
It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. The post Q&A: Fundraising Best Practices When Connecting With Diverse Audiences appeared first on Bloomerang. What other DEI-related questions do you have?
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!
Association TV
APRIL 20, 2021
Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.
Forum One
AUGUST 19, 2021
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.
Media Cause
JANUARY 18, 2022
While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.
Big Duck
AUGUST 23, 2023
Reflect, plan, and celebrate! Explore how you can partner with your team to leverage your nonprofit’s anniversary.
Achieve
MAY 10, 2021
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.
CauseVox
MARCH 24, 2022
You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.
Greater Giving
FEBRUARY 16, 2023
The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.
sgEngage
MARCH 18, 2022
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .
NonProfit PRO
OCTOBER 13, 2021
For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.
Big Duck
DECEMBER 14, 2022
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.
Media Cause
OCTOBER 13, 2021
The post An Integrated Approach to Audience Engagement appeared first on Media Cause. We’ve got decades (better yet, centuries) of collective experience under our belt when it comes to mapping out high-level, strategic user journeys and implementing the tactics and touchpoints to support them.
Forum One
AUGUST 24, 2021
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.
Big Duck
JUNE 21, 2022
The post Understanding your audiences through survey research appeared first on Big Duck.
Achieve
AUGUST 12, 2021
Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Fill a niche.
Greater Giving
FEBRUARY 10, 2022
What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog. Woodland Park Zoo.
Byte Technology
FEBRUARY 9, 2017
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content