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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Hint… If you’ve still got the marketing analysis from when you created your original business plan you can use that as your starting point or baseline. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If you’re not paying attention to what donors are getting from their experience of giving to your nonprofit, you’ll lose them. This is important, because building a donor relationship takes attention and effort.

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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

You can catch their attention and help them understand what you do by including a compelling image. Pay attention to the lock icon and “Secure Payment” annotation here. Some people may reach this page as they’re learning more about you. Some may have clicked on a link to your donation page with the intent of checking out your website.

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#GivingTuesday Fundraising Bootcamp

Greater Giving

Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. TIP: Send a personalized card to your past and present donors thanking them for their support, and draw their attention to the upcoming Giving Tuesday event! What should your goal look like?

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What Should You Say to Get People to Donate

Get Fully Funded

You can grab a donor’s attention with messaging about the change they’re helping to bring about, not all the different programs you offer to make that change. Even if you hint strongly that you’d like people to make a donation, if you don’t come right out and ask, people may not get it. Focus on the WHY, not the WHAT.

People 122
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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). People just don’t have an attention span for anything much longer, so it’s important to keep it short to get the most from your fundraising videos. So, What’s Your Story?

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11 Creative Charity Fundraising Event Ideas

CauseVox

It got a ton of community engagement, brought attention to their work, and brought on individual fundraisers. If you think your supporters will be interested in this type of event, work with a local golf course on pricing and dates (hint: most are very comfortable working with charities to run tournaments). Golf Marathon.

Charity 98