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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. LLMs are meant to produce conversational human language responses. It’s equally important to think about how AI will impact your members.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. How many is your association using consistently? How are you tracking success? This could also help you justify implementing an email calendar across your association. Sales are instant. Are you tagging your content, products and events?

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Why attracting younger members is crucial for association success

Nimble AMS

To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority. Education programs. Volunteering.

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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

On a recent Association 4.0 Sarah and I discussed how to find and keep the special employees who will contribute to your association’s success. This is a unique time for the association community. If you haven’t been tracking workforce statistics, now is the time to begin. We are aggressively challenged to deliver value.

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Four Ways to Increase Online Giving Conversions

NonProfit Hub

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Along the way, it’s key to track and analyze your campaign’s performance data. Conversely, amplify the strategies or messages that lead to the most conversions.

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