The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. Look for stories and moments that will push the right buttons for your audience and drive them to take action. You may even want to set up a Google Alert or two for future reference.

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Storytelling Fundraising Calendar Map 46

Eric Jacobsen Blog

DECEMBER 13, 2021

Know your context and your audience. Ng : Last year, some of America’s top computer science grads picked Airbnb over Google, only to see their job offers get rescinded due to COVID-19. Some of the 20 unspoken rules that Ng reveals and explains in his book are: Know when to reject, embrace, or bend the rules. Think like an owner.

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Job Interview Articulate Problem 52

Eric Jacobsen Blog

NOVEMBER 7, 2021

Know your context and your audience. Ng : Last year, some of America’s top computer science grads picked Airbnb over Google, only to see their job offers get rescinded due to COVID-19. Some of the 20 unspoken rules that Ng reveals and explains in his book are: Know when to reject, embrace, or bend the rules. Think like an owner.

Job 52

Job Interview Articulate Problem 52

Eric Jacobsen Blog

APRIL 26, 2021

Know your context and your audience. Ng : Last year, some of America’s top computer science grads picked Airbnb over Google, only to see their job offers get rescinded due to COVID-19. Some of the 20 unspoken rules that Ng reveals and explains in his book are: Know when to reject, embrace, or bend the rules. Think like an owner.

Job 52

Job Interview Articulate Problem 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

As part of the launch of my new company, BetterWorld Wireless , I recently wrote a blog sharing tips on devising an overall mobile strategy, with a focus on first and foremost clearly articulating and prioritizing objectives. But now let’s dive into practical considerations and tips that can actually help nonprofits execute on their goals.

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Mobile Causes Tips Phone 117

Media Cause

AUGUST 31, 2022

Church Health leveraged organic posts to echo email asks and ensure audiences had Church Health top of mind. Church Health also dedicated $30,000 in budget for paid media to serve fundraising ads on Facebook and Google Search, leveraging match specific and/or deadline focused messaging whenever appropriate.

Story 52

Story Fundraising Case Study Storytelling 52

ASU Lodestar Center

JUNE 12, 2019

Apple, Google and Starbucks all are famous brands in the for-profit sector. Leaders need to know the audiences, define allies, convey clear messages, use effective communications tools (branding guide, social media plan) and maintain close relationships with stakeholders. These are big ones, with big brands.

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Effective Help Americorp Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Who is our audience and who do we want them to be?” What prep did you do?

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Measure Social Media Media Social 96

Beneblog: Technology Meets Society

APRIL 20, 2007

Yours truly clearly ticked off our articulate and thought provoking keynote speaker, Carl Schramm, the head of the Kauffman Foundation. He challenged us to name a new (formed in the last 10 or 20 years) nonprofit Google, or Microsoft or YouTube. Late breaking news from the Gathering.

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Blogger Create America Articulate 100

Qgiv

OCTOBER 27, 2021

For example, if you’re hosting a peer-to-peer fundraising event on a college campus, having college-aged volunteers will help you better connect with your target audience. Your volunteers should be able to clearly articulate what your organization stands for and what makes it worth volunteering for. Network with city officials.

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Volunteer Strategy Guide Local 98

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. An articulated reason for why you’re holding the event. So, regardless of the specific call-to-action, you include, it needs to be clearly articulated and eye-catching. Gratitude Campaigns.

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email Guide Marketing Online 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

If we stay true to these five simple measurement steps as articulated by colleague KD Paine, then we’re on a good, steady course of continuous improvement. 1) Conversation Rate: Conversation Rate = # of Audience Comments (or Replies) Per Post. It helps you set priorities, allocate resources, and make choices.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership. identifying the new ways of working you want to see or articulating a new set of beliefs and values associated with them.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Identify Your Unique Value Proposition & Broadcast it to Your Audience. It’s uncommon for a nonprofit to spend time developing and articulating their unique value proposition, but this is one area in which organizations should act like companies. You also can follow her on Facebook, Google+ , and LinkedIn.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Defined Audience. Clearly articulated benefits statement that looks at tangible and intangible. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Google Analytics.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2007

Pop through your read to check out the new look for the blog too, although there are vendor ads via Google) Sundance, the Oscars, and Nonprofit Technology? The topic is " How do Nonprofit Communicators Compete for Audience Attention? Last week I summarized Allison Fine's articulate rant about the Gates Foundation.

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Summary Conversation Wiki California 50

ASU Lodestar Center

OCTOBER 2, 2013

Know your audience. Who makes up your audience? Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Also take the time to understand your organization’s Google Analytics data to get a better idea about who is visiting your site. Define your goals.

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Marketing Adwords Social Media Nonprofit 94

Bloomerang

JANUARY 29, 2024

By clearly articulating your membership tiers and benefits across multiple marketing channels, you can connect with potential new members who would be a good fit for your program. Keeping member data secure is critical for fostering trust with your audience. Cultivate impactful relationships to increase retention.

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Software Tools Associations API 81

Bloomerang

APRIL 16, 2021

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. oops, no, I don’t want to share that one, I’ll share my Google slides. Full Transcript: Steven: Okay, Sarah, I got 3:00 Eastern. All right, awesome.

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Build Video New York City Communication 124

Get Fully Funded

APRIL 29, 2021

We react positively when we find a website with strong, well-structured design, but it can be difficult to articulate what made the design strong. However, even if yours isn’t, it’s still in your best interest to implement accessibility practices, allowing your entire audience to engage with your mission.

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Websites Nonprofit Interaction Instruction 75

NonProfit Hub

FEBRUARY 5, 2016

We’ll cover free and low cost tools like Google Analytics, as well as more advanced technologies like HubSpot before discussing how your organization can develop a donor intelligence and engagement strategy that will massively impact your fundraising potential. Learn how to identify and articulate your “money story”; 5.

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Causes Camera Storytelling Technique 28

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

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Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Every nonprofit site should include the organization’s mission statement somewhere, and Mustard Seed’s Mission and Vision page does a great job of articulating their purpose using short paragraphs and to-the-point language. With Google’s grant program organizations can appear on the first page of key Google search queries.

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Websites Organization Nonprofit Site 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The filter bubble is the personalization of the web for users done by companies like Facebook and Google to sell us more stuff. Some nonprofits have experimented with social advertising as part their communications strategy and Google AdWords. A while back I did a blog post about the Ocean Conservancy experiment with Facebook Ads.

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Experiment Florida Case Study Adwords 93

Bloomerang

JUNE 19, 2021

Sarah: Fun fact, all millennials are older than Google. It’s going to let you reach a broader audience than you can with one-on-one meetings if you have a large enough group that it’s not, like, attainable to do one-on-ones. Millennials are now about 25 to 39 years old and were born between 1981 and 1995. I feel so old.

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Professional Video St. Louis Group 57

Tech Soup

SEPTEMBER 21, 2011

GAME in this case is an acronym for Goals, Audience, Message, Engagement. First, you must be able to clearly articulate what you're trying to achieve. First, you must be able to clearly articulate what you're trying to achieve. A Is for Audience. "Safe," responded the audience (in unison).

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Game Communication Develop Social Media 60