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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. In this article, we’ll highlight three stellar campaigns to inspire your organisation and challenge your communication strategies. Black Country Living Museum TikTok.

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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. The items that museums, archives, and libraries collect reflect the human spirit. In archives, libraries, and museums, curators use their judgment to select and arrange artifacts to create a narrative, evoke a response, and communicate a message.

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Doing Museum Work: Your Thoughts

Museum 2.0

This month, we're thinking about the way we do work in museums. As someone texted me recently, Art History grad school didn't teach us anything about working with others in museums. Many others suggested articles to read. Sharing articles that work is a great reason to stay on Museum Twitter by the way.

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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. Simon knew something had to change. “We

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

For this article, we looked at a subset of the more than 10,000 subject area searches conducted with Candid’s Guidestar Pro , which is used frequently by funders and donor advisors. It’s one way to get inside the minds of people who use Candid’s GuideStar to discover organizations aligned with their values.

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Forum One Honored With 11 Vega Awards

Forum One

Forum One partnered with the Museum on a full website redesign and upgrade, to welcome more diverse audiences and provide a space to discover our shared American history through a modern, inclusive, and forward-looking digital experience. Thank you, thank you, thank you!

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