Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 296

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Email tools.

Communication 98

Communication Donor Data Guide 98

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

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Analytics Org Adwords Metrics 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. You can the track your site’s bounce rate for pages in your Google Analytics account.

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Google Results Websites Grant 52

CauseVox

MAY 9, 2023

In other words, when you enter a prompt, ChatGPT scours vast amounts of text data online (such as books, websites, articles, etc.) Let’s take a look at how you can leverage this tool for your organization. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates.

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Examples email Communication Language 84

Neon CRM

NOVEMBER 8, 2023

The program—provided by Google—provides eligible organizations with free credits to use on Google Ads. If you’re in the United States, you need to be: A registered 501(c)(3) nonprofit organization in an eligible country (Hint: If you’re in the U.S. Eligible organizations can receive up to $10,000 in free advertising credit per month.

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Grant Google Track Guidelines 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate.

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Metrics Benchmark Rate Newsletter 55

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

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Rate Analytics Site Google 84

Get Fully Funded

JANUARY 24, 2024

In this article, we’ll explain what email automation is and explore three strategies you can use to leverage it. Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. Let’s dive in! What is Email Automation?

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Relationship email Donor Wisconsin 59

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart.

Goal 52

Goal Tips Review Map 52

Neon CRM

AUGUST 24, 2023

This article will dissect the different types of nonprofit sector reports you may come across in your own research. By the end of this article, you will be able to confidently assess whether a report can be taken seriously or whether it’s simply trying to trick you into buying a product or service.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Wealth indicators.

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Demographics Retention Donor Research 74

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Like all social media today, organic reach is very low. Include a link in your tweets as often as possible.

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Twitter Practice Social Media Nonprofit 350

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads. Once an organization receives an Ad Grant, it gets to keep it indefinitely, as long as it meets basic compliance standards.

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Grant Google Problem Analytics 98

sgEngage

APRIL 26, 2023

What digital disruptor will cause organizations to change how they do business? These tools can help organizations incorporate brand-new fundraising strategies or revamp their traditional events to make them much more engaging. Video content is being consumed at higher and higher rates and is the preferred medium for most.

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Platform Charity Trend Badge 73

Connection Cafe

MARCH 3, 2020

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance. Not all metrics are KPIs. Not every metric can be “key.”. What is a KPI?

Goal 45

Goal Data Metrics Hype 45

Candid

OCTOBER 17, 2022

Simply create your GuideStar account, then match yourself to the organization. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. Our Knowledge Base Article can help you collect demographics about your organization. Check basic information.

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Campaign Digital Profile Social Media 75

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Has your organization been telling stories for a while?

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ROI Storytelling Measure Story 67

TechImpact

NOVEMBER 19, 2014

According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%. According to Content Plus , 70% of people would rather learn about a company from an article instead an advertisement.

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Stats Content Marketing Technique 126

Allegiance Group

FEBRUARY 27, 2024

The previous version of Google Analytics (GA3 or Universal Analytics) was around for over a decade and helped organizations of all shapes and sizes track and analyze data around their website traffic. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period.

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Analytics Google Fundraising Track 52

Get Fully Funded

SEPTEMBER 14, 2021

The next step is to work hard at your organization to boost revenue so you can expand your programming. In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. Focus on building relationships.

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Donation Strategy Retention Rate 64

ASU Lodestar Center

MAY 14, 2019

With limited people and financial resources, leaders of nonprofit organizations must execute strong management styles that develop the talent of their teams, foster healthy working environments and encourage retention of valuable employees. Lack of professionalism and high turnover rates can dissuade high-performers from joining the team.

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Team Build Colorado Mentoring 61

Get Fully Funded

APRIL 20, 2021

Hiring a VA can be a perfect solution when your organization does not yet have the financial resources and stability to hire staff. You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Word of mouth is usually best to find someone good.

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Virtual Work Calendar Nonprofit 116

Achieve

SEPTEMBER 8, 2020

When planning your next fundraising event, it’s up to you to decide which tech tactics are worth the time for your organization. Half the battle of organizing an event is marketing it and creating enough hype to maximize registration numbers. this article on multichannel fundraising. take a look at engagement metrics.

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Virtual Tech Tips Fundraising 52

Classy

JULY 14, 2021

As part of our debrief of the event, we wanted to share some insights from the Classy staff who organized it. As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time.

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Virtual Professional Marketing Fundraising 105

sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Studies Experiment Giving Generation 84

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00

Ideas 111

Ideas Donation Online Strategy 111

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Again, back of the envelope, you want a positive net growth rate.

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email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

The interactive mapping tool harnesses COVID-19 incidence rates, community vulnerability scores, and detailed nonprofit profiles to help donors invest in the communities most affected by the pandemic. In the past, they relied on media coverage, phone calls, on-the-ground searches, and information collected by other organizations.

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Map Examples Data Donor 61

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Measure all fundraising metrics. Donor retention and churn rates. . New, lapsed, or at-risk donors. .

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Campaign Effective Fundraising Nonprofit 98

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Click Through Rate (CTR).

Digital 111

Digital Marketing Guide Chapter 111

NonProfit Hub

FEBRUARY 18, 2021

So, how successful was your organization’s fundraising last year? You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

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Metrics Fundraising Retention ROI 87

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? You may know I love applying lessons from other disciplines to nonprofit fundraising and marketing; recently an article from Merkle inspired me to consider how the social benefit sector might use commercial business insights to increase donor loyalty.

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Donor Strategy Retention Relationship 141

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. You can determine these by analyzing metrics like email open rate and social media engagement, or you ask supporters directly in a survey. Choose a fundraiser that educates students.

Donor 77

Donor Community Tips Fundraising 77

Achieve

MARCH 16, 2022

From their incredible flexibility to their ability to reach a vast audience, virtual events are extremely beneficial for associations, nonprofits, and event-hosting organizations of all kinds. This will help to endear the reader to your organization and make them feel as if their feedback is genuinely important and valued.

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Survey Virtual Tips Associations 59