article thumbnail

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. 4) Twitter 5) LinkedIn 6) Facebook. Personally, my ROI from Facebook isn’t that great. Personally, my ROI from Facebook isn’t that great. Not even good.

ROI 240
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. For example, discounts on meetings or membership in exchange for an article or an appearance.) Impact—Do their ideas and insights make a difference?

YouTube 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.”

Track 52
article thumbnail

How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Hopefully, this article will map out the pros and cons of email list purchasing. Lead acquisition ads on Facebook or Linkedin that will deliver highly targeted, opt-ed in leads.

email 96
article thumbnail

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

article thumbnail

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn: 5 Hours Weekly. LinkedIn is a powerhouse in ROI.

article thumbnail

Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

We’ll break these down one at a time over this and two subsequent articles. How was the ROI? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. How are you measuring commitment and ROI? . Those pillars are: . Donor experience.

Digital 120