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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn: 5 Hours Weekly. LinkedIn is a powerhouse in ROI.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” From an economic standpoint, the potential ROI is amazing.

Ideas 111
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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Track and report success in a Social Media ROI spreadsheet. Also covered: News Articles and Press Releases, Blogs, Images and Infographics, Videos, Online Petitions, Online Contests, Online Stores, Ebooks and Digital Reports, Event Invitations, Webinars, and Smartphone and Tablet Apps. Chapter 12: LinkedIn. Chapter 3: Websites.

Mobile 206
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. ” The Wibbitz Play Button or Player can be easily added to entire websites, single articles, or just on a home page. clipping articles and links extremely easy.

Free 280
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100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

clipping articles and links extremely easy. converts your LinkedIn Profile content into a visually-compelling Re.vu Twibbon is a tool that allows your supporters on Twitter and Facebook to add a micro version of your nonprofit’s avatar to their profile pics. Clipix :: clipix.com. Clipix makes bookmarking a.k.a.

Web 268
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60 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

converts your LinkedIn Profile content into a visually-compelling Re.vu A website that allows you to create an image with a mosaic of your Twitter Followers’ avatars. ” The Wibbitz Play Button or Player can be easily added to entire websites, single articles, or just on a home page. Re.vu :: re.vu. USTREAM :: ustream.tv.

Fun 265