The Fundraising Authority

DECEMBER 11, 2020

Give Something Away for Free. One of the best ways to find new prospects for your online fundraising funnel is to give something away for free on your website. Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You have one of those, don’t you?

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The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. The second type of storytelling that your non-profit will engage in, and our focus for this article, is telling the stories of the individual people and groups that are involved with your organization.

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The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? The year-end giving season is a great time to hit all of your fundraising bases.

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Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Today, we’re going to look at a step-by-step plan for increasing year-end giving at your non-profit. First, Prepare Your Campaign.

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Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. People continued to give more generously than before – often referred to as a “ bump ” – and the predicted “slump” never really arrived. . Giving in the U.S.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. In this article, we’ll explore how AI is reshaping fundraising. They are based on individual preferences and giving history. These factors include past giving, donation capacity, and cause affinity.

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The Fundraising Authority

DECEMBER 24, 2020

A few weeks ago, I wrote an article called Prospect. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Deep relationships require a give and take, and a greater association than simply writing checks.

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Nonprofits Source

JANUARY 12, 2023

One way to encourage people to fundraise online for your organization is to launch a text-to-give fundraising campaign. Text-to-give fundraising works like this: First your nonprofit registers for a text-to-give number and a short code. Text-to-give is meant to be an easy mobile giving option for your supporters.

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Bloomerang

MARCH 13, 2023

And, really, what does it matter if someone who doesn’t give to you unsubscribes? This keeps the keeps the warm glow of giving going , making them more receptive to continuing to stay engaged with you. I often say “ if you want gifts, give them.” Share articles like this one with them. What informs these opinions?

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The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. The letter will be sent out in the mail on the following day. #4 In Part 1, we will talk about what fundraising systems are and why they are important for development. In Part 2, we will show you how to create systems at your organization.

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Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Double the Donation

JANUARY 28, 2022

You stumble across the idea of corporate philanthropy and, more specifically, employee giving. You decide to take the plunge and invest in developing a workplace giving initiative that will simultaneously benefit your company, your employees, and a wide range of charitable organizations. Provide employees with ample ways to give.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. When is Giving Tuesday 2021? Giving Tuesday 2021 is on November 30, the Tuesday after Thanksgiving. Giving Tuesday FAQs.

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Bloomerang

FEBRUARY 2, 2024

And it’s better to give it sooner than later, for a couple of reasons. Recency is the most important predictor of likelihood to give. If your donor is stuck in processing mode for weeks or months after giving, you’ll miss out on their most-likely-to-give-again period – a time when you could have received a second gift.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Bloomerang

AUGUST 27, 2021

Often the donor engagement officer sent me articles they knew I’d have an interest in. I also received articles in the mail. Instead, I got an email appeal—it was for half the amount I was prepared to give! . You can lead up to a face-to-face visit or phone or video call by asking for feedback via email or mail. .

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The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? We can’t ignore them: that’s why much of our article archive is dedicated to writing your plan, tweaking your strategy, and implementing tactics that work. Donors like to give to people, and charities, that are motivated and energetic.

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The Modern Nonprofit

FEBRUARY 22, 2022

Cite your stats and facts with source articles, provide links to more information about your campaigns on your website, and of course include buttons to your donate page. Ask your e-newsletter subscribers to follow you on your social media in every email, and conversely ask your social media followers to subscribe to your mailing list.

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Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data.

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Connection Cafe

DECEMBER 19, 2018

As 2018 draws to a close, I was curious to see which of the 160+ articles we’ve published to date this year have been the most read. Without further ado, here is the countdown of the most popular articles published on npENGAGE in 2018: . Read the article for Shana’s insights. . .

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Bloomerang

MARCH 13, 2023

And, really, what does it matter if someone who doesn’t give to you unsubscribes? This keeps the keeps the warm glow of giving going , making them more receptive to continuing to stay engaged with you. I often say “ if you want gifts, give them.” Share articles like this one with them. What informs these opinions?

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Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes).

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Media Cause

JUNE 28, 2022

This article will explore eight ways you can improve and optimize your donation form now: 1. Offer suggested giving amounts. . Also, make sure it’s large enough to give your button’s text enough padding. . Offer suggested giving amounts. Your donors can give more without spending more if they qualify for a matching gift.

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Greater Giving

SEPTEMBER 19, 2023

In this article, we’ll explore the ins and outs of brick fundraisers and how to make them a successful venture with the help of Greater Giving. Direct Mail: Traditional methods like direct mail still hold value. Send out physical mailers to targeted individuals or businesses who may be interested in participating.

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Nonprofit Tech for Good

MARCH 25, 2014

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving.

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NonProfit Hub

NOVEMBER 16, 2018

This article was originally published in Nonprofit Hub Magazine. Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Before you embark on your year-end giving voyage, be sure you have a game plan. Be the (wo)man with the plan.

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Givinga

NOVEMBER 14, 2018

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. Leveraging Giving Tuesday for Corporate Responsibility Initiatives. Since Giving Tuesday is already a recognized, growing event, many businesses are now including it in their CR programs.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2021

My walking ritual was featured in this Wall Street Journal article. In addition to reenacting your work commute, taking the following seven steps can help give you what a commute once did. You can also symbolize the end of your day by taking a brief when you do, even check your mail. Simulate Going To and Leaving From Work.

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Get Fully Funded

JUNE 14, 2023

This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Reference past giving history. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Reference past giving history.

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Neon CRM

AUGUST 11, 2023

You’ll get a better return on the time, money, and effort you spend executing your GivingTuesday strategy if you can inspire new donors to give again in the future. You notice each new donor gives around $50, which means you net around $10 per donor. And that, in turn, results in decreased individual giving, and the cycle continues.

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Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . By having a broad audience, you give Facebook scope to run these tests.

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Nimble AMS

MAY 20, 2024

Train your staff along the way with webinars, videos, articles, and FAQs to keep people excited and ready to use your new AMS upon launch. Offer recognition and rewards Give thanks to your implementation team and to your staff that put in extra work to learn your new technology.

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The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. The articles in that (free) series present a clear, step-by-step plan you can use to raise more money during the final weeks of the year.

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The Modern Nonprofit

APRIL 6, 2021

It’s no surprise: thought leaders in the nonprofit sector, many with decades of experience, still take the time to give back to others. In this blog, you’ll find articles about: Opinions on Industry Trends, Topics in Behavioral Science, Whitepapers and Case Studies in Philanthropy, and Direct Mail and Online Fundraising.

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Top Nonprofits

NOVEMBER 9, 2021

In this article, we’ll explore how your nonprofit can get started running a virtual gala by adhering to these best practices: Assemble an Internal Planning Team. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses.

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