ASU Lodestar Center

JUNE 15, 2011

During these, we give our students a list of commands to do, and they as a group have to get it right and figure out the best way to do it together. Like this article? Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving? How does your nonprofit organization engage youth? Get another!

Teach 81

Teach Arizona Philanthropy Children 81

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

OCTOBER 7, 2008

From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 ,an activist social network of over 8 million Americans, to promoteawareness of the deterioration of coral reefs. 1 Comment | by Share Article in Care2 News , Misc. I wrote the article. Great work. All rights reserved.

Social Media 31

Social Media International Advocacy Case Study 31

ASU Lodestar Center

JUNE 10, 2011

So, you're thinking that these small organizations didn't have to communicate with the IRS for however many years, and the PO box or other mailing address may have changed any number of times. Yeah, seems like I recall reading a quote from the IRS saying that a lot of their mail came back unreturned. Central Ave.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com com , Inc.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

DECEMBER 5, 2008

1 Comment | by Share Article in Marketing Research , Online Fundraising Reader Comments (1) I really enjoyed your article working in the fundraising industry and being a volunteer for a local soccer club, I have seen firsthand the concerns that many are having. All rights reserved.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. 2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0 I plan on doing a follow-up article detailing the results so stay tuned.

Social Media 28

Social Media Charity Raise Advocacy 28

ASU Lodestar Center

JUNE 3, 2011

A great recent article by Curtis Child points to statements by Frumkin and others about this alleged explosion in commerciality, which he refers to as the "commercial turn." The article is pretty convincing. Curtis Child gives a pretty convincing argument that nonprofit commercial revenues havent changed much in the last few decades.

Research 82

Research Philanthropy Analysis Arizona 82

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Give Options: Offer subscribers a web version of your e-newsletter. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? Copyright © 2008, Care2.com

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? 700 may not seem like much compared to the potential of online giving. . We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

APRIL 22, 2009

We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. This article was written by Deanna Zandt , a media technologist and consultant to key progressive media organizations. Receive monthly updates 1 Comment | by Share Article in Social Networking , Web 2.0

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

ASU Lodestar Center

MARCH 4, 2011

Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic. Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving? Central Ave.

Research 40

Research Arts Arizona Data 40

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

ASU Lodestar Center

MAY 20, 2011

I had wondered the same thing when I read this article. Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving? How my mother and AmeriCorps made me a better man Research Friday: "Is Religious Giving Increasing o. There are two sides to every coin. June 1, 2011 12:03 PM Kayla L.

Research 74

Research Arizona Philanthropy Relationship 74

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. A lot of the discussion echoed the points in our own Facebook Causes article. For most, this would be emails, direct mail, and hitting up your major donors. Copyright © 2008, Care2.com

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 13, 2007

Rather than join the ranks of the dozens of other blog entries introducing and comparing these other sites, well just give you the links to some of the best articles about it around the Net. Ten Video Sharing Services Compared According to Google , this is the Webs premier article on "video sharing sites comparison."

Vlog 28

Vlog Video Social Media Resource 28

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

SEPTEMBER 15, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com You can check out GreenNonprofits.org here and buy his new book here. All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. People want to be heard, so make it easy for people to show their support and give their opinions. If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

APRIL 16, 2008

Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. This will give you a more accurate picture. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MARCH 25, 2008

Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. This will give you a more accurate picture. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 11, 2008

I will now give you the plain and simple answer. No more, no less: Don’t listen to the man Fail, fail, then fail again Be you, not me If you’re into online campaigning, this is the right article for you, and your life will never be the same. Don’t give up. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 14, 2007

Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it. Copyright © 2008, Care2.com " No matter how much killer content you have, if people arent looking at, its doing you no good. Its worth it! To create a new comment, use the form below.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

SEPTEMBER 8, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com You can check out GreenNonprofits.org here and buy his new book here. All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

MARCH 23, 2009

This article was co-written by Jared Seltzer, Founding Partner of the web development and online communications firm Rad Campaign. Receive monthly updates 3 Comments | by Share Article in SEO Reader Comments (3) Thanks! May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com Basic, but specific enough to implement.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 12, 2008

Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel. For more details, check out the full survey.

Social Media 28

Social Media email Advocacy Case Study 28