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Bing and Google

Zen and the Art of Nonprofit Technology

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. But according to this article in Mashable , Bing gets 30% of the overall search engine traffic.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads.

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Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Google for Nonprofits . Using Google Analytics Goals.

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What is Nonprofit Marketing?

sgEngage

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. On average, your followers should grow 23% annually on both Facebook and Twitter. Source: TrackMaven. Source: Abila. Source: Network for Good.

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Great reads from around the web on April 23rd

Amy Sample Ward

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. No visit to your favorite tech news site could be had without getting buried in a tsunami of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad other startups.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)