NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
In an earlier post and presentation, I riffed on Armano's article and translated for a nonprofit context. I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Google Analytics. Benchmark studies. Feedburner.
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