Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

Click to Test Your Web Site Now. Is your web site mobile friendly? You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it. My colleague Amy Gahran, a mobile expert, has an analysis here. My blog passed the test!

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Mobile Test Advice Nonprofit 50

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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Fundraising America United States Track 84

Bloomerang

FEBRUARY 1, 2023

For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app ! Plus, OneCause is a mobile-bidding platform! Outbid notifications.

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Org Raise Tools Help 87

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. Having a mobile-friendly website is a necessity, not a nice-to-have. Give it a try!

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Websites Nonprofit Guidelines Phone 239

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Consider segmenting visitors by: Devices: Group web visitors into desktop, mobile, and tablet users. Let’s say you found that: Mobile donations are on average $30 less than desktop donations.

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Personal Online Giving Oregon 49

TechImpact

AUGUST 23, 2013

Mobile app. Analytics & integration with Raiser’s Edge (CRM tool), among others. Ability to test emails to see if they will be delivered to users’ Spam folder. Mobile templates. Campaign analytics. Straight-forward analytics. Here is a brief overview of her findings: MailChimp. Inexpensive.

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Comparison email Service Marketing 156

Top Nonprofits

MARCH 16, 2022

Your website isn’t mobile responsive. Review the analytics from your nonprofit’s website. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. Your website isn’t mobile-responsive. Your website doesn’t reflect your current brand.

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Websites Nonprofit Audience Mobile 115

Care2

AUGUST 8, 2012

Building a successful mobile app is no easy feat. More often than not, building a mobile app comes with a hefty price tag – about $25K and up. And Facebook is still pouring money into their mobile app to improve its UX issues and clunky code. Here are 10 tips based on my experiences in the mobile app world.

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Mobile Tips Movie Audience 72

Media Cause

FEBRUARY 28, 2022

Test and track. No matter what your user journey is, make sure you’re checking the analytics of it to see if there’s a huge drop-off in the flow. First check – make sure your site is mobile-friendly. Try testing your subject lines and senders––but not all at once. Test and track. First, try a new sender.

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Content Test Student Audience 105

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user. Add in content.

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Newsletter Spam Template Nonprofit 247

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Define user habits, outline behavior, document social activity, note technology savvy-ness (IE, % mobile, etc.?), Testing Your Visual Story.

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Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

And now, mobile. Best Friends has just launched a fun mobile app. But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media.

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Turkey Social Media Mobile Oracle 101

Forum One

DECEMBER 15, 2022

Our speakers spoke of developing departments comfortable with testing and iterating and making small investments that could be scaled up or scaled down depending on their success. Liisa: Optimizing for mobile, and optimizing our analytics is super important. Be agile, measure, and prove value. Everyone has budget constraints.

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Practice France Austria Measure 63

Nonprofit Tech for Good

FEBRUARY 1, 2011

I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights. We include everything from industry trends to fundraising numbers based on web analytics.

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Social Media National Interview Examples 190

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Lesson Fundraising Digital Test 59

DNL OmniMedia

NOVEMBER 22, 2022

Make sure your pages are mobile ready. To test the speed of your current webpage, you can use Google’s Page Speed Insights tool. To test the speed of your current webpage, you can use Google’s Page Speed Insights tool. You can the track your site’s bounce rate for pages in your Google Analytics account.

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Media Cause

JULY 23, 2021

Use Google Analytics to determine great sitelink ideas – what pages are already popular with your users? RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Test time-specific (day, month, year, time of day, etc.) and browserstack.com.

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Google Grant Headline Tips 52

Nimble AMS

APRIL 3, 2022

There’s also lower risk because both Salesforce and Nimble AMS continuously develop, test, and release smaller batches of code. It includes artificial intelligence (AI) and predictive analytics capabilities that can help you to predict members’ needs and expectations and automatically provide them with relevant products and resources.

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Associations Director Software Training 130

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2010

I also admit that the first app I downloaded was one for google analytics - it's great for browsing data. Take for example this app that allows deaf people to test their hearing. Tags: mobile. I also have been exploring the iPad professional uses. Or VolunteerMatch which launched an iPhone and iPad app recently.

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Mobile Game Hype Adopt 100

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

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Online Fundraising Benchmark Adwords 98

Qgiv

JANUARY 16, 2024

Other important features to consider are communication tools and mobile accessibility tools. This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement.

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Software Tools Management Registration 52

sgEngage

OCTOBER 9, 2023

It seemed just another Tuesday—just Apple’s version of a mobile phone that not everyone had or even wanted. Artificial Intelligence, Analytics, and Your Technology Strategy: Finding the Right Fit Ian Craddock, Principal Product Manager—AI/ML, Blackbaud The history of generative AI dates back all the way to the 1950s. We didn’t ask.

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Generation Education Blackbaud Model 100

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Here, I’ll cover who the players are you can to bring to the table, and share a couple of thoughts about creating a plan for mobile. Author: Guest Blogger.

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Mobile Blackberry Convio United States 30

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

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Analytics Design Research Process 37

Bloomerang

AUGUST 28, 2023

For instance, the Ahern Audit runs the “you test” and grade-level tests. Your donation pages should also be mobile-friendly. 57% of nonprofit website traffic in 2022 came from users on mobile devices, meaning it’s crucial that your donation pages can be easily viewed and completed using a mobile device.

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Profile Software Nonprofit Donor 95

Connection Cafe

NOVEMBER 28, 2011

I have a little secret to share about designing a mobile website. As you may have heard, more and more folks are accessing nonprofit sites, taking action and even donating from mobile devices. With rushed end-of-year giving season coming up, it's more important than ever to stake your claim on the mobile frontier. Create design.

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Mobile Design Web Convio 36

DNL OmniMedia

FEBRUARY 1, 2023

Mobile App Development: Our team can craft custom mobile apps that empower your nonprofit to use your Luminate Online instance to the fullest extent. Explore our custom mobile app offerings in more detail. Finally, your solution is set up and able to be tested before launch.

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Consultant Technology Phase Nonprofit 52

M+R

FEBRUARY 4, 2021

You probably got more than a few text messages this election cycle—whether from peer-to-peer (p2p) platforms that create a 1:1 experience or blast messages from companies or nonprofits who collected your mobile number at some point. . Your phone is blowing up with texts because, well, they work. But the individual experiences are telling.

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Fundraising Gift Rate email 98

Tech Soup

SEPTEMBER 25, 2014

You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. Your site doesn’t link to your social media pages and isn't mobile friendly. Another little page I like in the workbook is the one on usability testing and soliciting user feedback. How to Use the Worksheets.

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Websites Free Mobile Images 67

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

This makes it agile and the perfect place to experiment with your marketing tactics, to run a/b tests and make sure your marketing is the best it can be. Its direct and mobile (but not intrusive). Most users can access their emails on a laptop/computer and on their mobile device, in fact 53% of emails are opened on mobile devices!

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email Marketing FAQ Profit 52

Connection Cafe

JUNE 10, 2015

You’re probably thinking “oh look, another blog post on responsive design with statistics and flashy words like “optimization” and “analytics”—I better bookmark this one and read it sometime…” Before you bookmark this post for “later” reading, however, I would encourage you to pause for a moment. What did Google do?

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Mobile Site Bookmarking Google 20

Tech Soup

AUGUST 24, 2016

Furthermore, consider how people visiting your website with a mobile device such as a phone or smaller tablet will view the widget and fill it out. If your website is responsive for mobile devices, it will hopefully enlarge the widget for ease of use, otherwise the form will be small. Consider Using a Pop-up Lightbox on Your Website.

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email Money Widget Technique 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. Mobilize the people who already do. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics.

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Social Media Channel Difference Media 119

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Customization or White-label.

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Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Customization or White-label.

Platform 40

Platform Online Registration Synchronous 40

Care2

DECEMBER 12, 2011

In our mobile, social, always on, multi-screen world it’s important to ensure that your for that your organization’s home on the web is robust, well designed, and well-built. Mobile friendly – You’ll also want to be sure that your site loads well in mobile browsers.

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Websites Plugin Test Feeds 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” You can then track which of these groups clicks on your ad most often, and of those clickers, who passes the test or converts most often. Flickr Photo by Matthew Field.

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Analysis Audience Test China 105