Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. 10) Measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

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The Modern Nonprofit

SEPTEMBER 12, 2023

Donor Segmentation and Personalization The “one size fits all” approach is yesterday’s news. Setting Up Tracking and Metrics What’s measured gets managed. Therefore, setting up analytics will be indispensable. Reinforce roles, foster a culture of collaboration and alignment towards campaign objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

If you haven’t been using the ”friends list” feature that allows you to group friends into categories, it might be more useful to you because you can filter the stories you see in News Feed or post an update for specific people They’ve now added “ Smart Lists “, these are the lists with the icons.

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Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. Whenever you post something on your company page and a staff member or volunteer interacts with it, your post will reach the news feeds of anyone in their extended networks. Use LinkedIn Analytics. Create interesting content.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Asks so what? The Honest Looser Award.

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Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help disseminate news releases or produce news events to get coverage.

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Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Metrics that Matter. You can now see beyond the Likes and comments on your page.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. NEW SEMINAR! Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What insights have you gained from measuring your content strategy?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Bloomerang

NOVEMBER 10, 2023

The good news is that you’re reaching out to people you’ve researched and who you’ve determined are interested in helping your mission. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit. Experiment, Measure, Learn, and Revise. Celebrate the Accomplishments of Individuals in Your Alumni Network.

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Amy Sample Ward

NOVEMBER 5, 2012

Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. As we push the dashboard live, we were excited and nervous.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Or people whose Google + is focused on Google + tips, news, and resources. How are you measuring that? Measurement and Learning.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

and referring to a post last Friday by Sean at Tactical Philanthropy breaking the news that Twitter had added charities to its list of suggested users. Sean listed the new users: The new “suggested users” are: Social Edge. Take for example, " Using Metrics to Harvest Insights About Your Social Media Strategy.".

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Twitter Metrics Kiva Charity 95

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

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Gyrus

NOVEMBER 3, 2016

Measuring Learning. Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. As well as follow us on social media for new content, product news, and interaction directly from Gyrus.

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Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

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Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Does it exist?

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Connection Cafe

SEPTEMBER 7, 2016

This rewrite of the grant guidance reinforced the shift in priorities to target risk, improve oversight, support standardization of business processes, encourage the development of qualified personnel, and find more ways to measure the performance of grant recipients to complete the objectives of the grant funds they are receiving.

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Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

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Saleforce Nonprofit

MARCH 3, 2022

The good news is that anyone can develop a marketing strategy anchored in first-party data. Measure First-Party Data to Improve Supporter Relationships. Marketers, in turn, need to shift measurement strategies to accommodate. Measure metrics that matter. Here’s a framework with a few tips to help you get started.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And the mission of the organization matters too.

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Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Exp: news articles, user generated content, etc.) . Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . Not only was the post engaging, new audiences were reached! .

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Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. “Every few hundred years there occurs a sharp transformation.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. A side benefit is that brings people over to my blog. Is Twitter A Traffic Tool, Not.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points.

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Metrics Audience Content Facebook 122

Nonprofits Source

JANUARY 11, 2024

Low Conversion Rate Another metric you can use to measure your website’s success is conversion rate. Use Google Analytics. Leveraging Google Analytics allows you to stay on top of your website’s conversion rate by creating conversion events and tracking conversions for specific pages.

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Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Local news/radio. Email marketing software to help create campaigns and analyze email engagement metrics. Define goals.

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