Connection Cafe

AUGUST 17, 2017

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Prospect Research: If you’re lucky enough to have prospect research expertise on staff, make the most of it with analytics.

Analytics 35

Analytics Fundraising Nonprofit Foundation 35

Qgiv

MAY 31, 2023

Many social media channels have insights and analytics so you can find out who’s already following you. Luckily, most social media platforms can show you in the analytics when your posts are getting seen the most, thus (hopefully), when your followers are engaging with them. Use that base and start building on that foundation.

Social Media 52

Social Media Share Media Social 52

Nonprofit Tech for Good

DECEMBER 13, 2010

For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders.

Social Media 203

Social Media Conservancy Interview Media 203

Qgiv

NOVEMBER 30, 2021

Donor data analytics can help to identify fundraising prospects, as well as provide insight into the most effective fundraising methods and most favorable target markets. Analytics can be an extremely powerful tool for generating reports. What type of clean-up is common when you pull mailing lists? Prospect portfolios?

Database 52

Database Donor Fundraising Nonprofit 52

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. We can track forwards in emails, use source codes on mailings, and drive traffic to special web pages to help us understand which strategies bring us new supporters, and which aren't worth the effort. Tags: NPTech roi web2.0

ROI 66

ROI Social Media Media Social 66

Connection Cafe

APRIL 12, 2011

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. In January of this year, Convio acquired StrategicOne , a leading provider of data analytics, predictive modeling and campaign management services. But I digress.

Mail 44

Mail Convio Analysis Method 44

NTEN

OCTOBER 19, 2012

Target Analytics at Blackbaud. Nonprofit marketers, however, are steeped in mono-channel direct marketing (primarily postal-based direct mail or outbound telemarketing) and often find themselves unable to rationalize these new, dynamic channels of consumer contact with an acceptable return on investment (ROI). Richard Becker.

Marketing 81

Marketing Online Demographics ROI 81

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Whole Whale

SEPTEMBER 20, 2022

They offer services in five main categories: planning and strategy; campaign and development management; data analytics, systems, and research; training and leadership development; and crisis management, in response to the COVID-19 pandemic. Graham-Pelton. Website: [link]. focuses on building collectives and community for social change.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights.

Social Media 190

Social Media National Interview Examples 190

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). Square Best for: Nonprofits looking to manage point of sale and online transactions.

Process 87

Process Paypal Method Nonprofit 87

Whole Whale

MAY 20, 2021

They offer services in five main categories: planning and strategy; campaign and development management; data analytics, systems, and research; training and leadership development; and crisis management, in response to the COVID-19 pandemic. Graham-Pelton. Website: [link]. focuses on building collectives and community for social change.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' It makes us feel good. and again.

Digital 138

Digital Data Marketing Org 138

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.

ROI 82

ROI Digital Strategy Template 82

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have you ever found yourself overwhelmed in Google Analytics? Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Forum One

OCTOBER 13, 2022

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. Conducting a comprehensive landscape analysis: undergoing a full technical ecosystem, communications, and analytics audit to understand the state of play. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

AccelEvents

APRIL 23, 2021

More event performance data, access to analytics and insights. From VIP attendees to general admission and everything in between, be sure to approach each attendee before the event, either in email or a mailed-out pamphlet, to prepare them and set their expectations. Better digitization of virtual attendee data.

Experiment 98

Experiment Marketing Strategy Virtual 98

Connection Cafe

JUNE 12, 2014

John Wilburn is currently a marketing manager for Target Analytics. By leveraging additional data elements you can start to fill in the gaps in your prospect file, better target your fundraising campaigns, and increase your fundraising program’s ROI. There is no way you can mail every donor on this list. It’s ok but not great.

Donor 37

Donor Files Strategy Mail 37

AccelEvents

APRIL 23, 2021

More event performance data, access to analytics and insights. From VIP attendees to general admission and everything in between, be sure to approach each attendee before the event, either in email or a mailed-out pamphlet, to prepare them and set their expectations. Better digitization of virtual attendee data.

Experiment 90

Experiment Marketing Strategy Virtual 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!".

Public 50

Public Metrics ROI Chapter 50

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. But there are a few absolutes that should factor into any platform choice that is equipped to drive growth by capturing actionable analytics.

Guide 93

Guide Virtual Registration Platform 93

DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

DipJar

SEPTEMBER 12, 2022

Did retargeted ads see more conversions than direct mail solicitors? Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI). Gather past content from a specified time period and channel. Integrate those findings into your content moving forward.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. Real-time visitor tracking data and analytic reporting tools. You can even connect the lead captures directly to a mailing list provider, like MailChimp.

Ideas 111

Ideas Donation Online Strategy 111

Bloomerang

NOVEMBER 10, 2023

This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program. Use your CRM to develop a report template to measure your program’s impact.

Gift 102

Gift Raise Guide Relationship 102

Connection Cafe

SEPTEMBER 21, 2012

Our session is in the "Interactive" track, so we'll also focus heavily on online sustainers and we'll take a look at some configurations in Luminate Online that you should make to maximize the ROI.

Giving 34

Giving Europe Blackbaud Analytics 34

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index.

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

MARCH 12, 2018

Analytics and data are often the answer. My indicators are fairly modest and typical for my area, so I’d probably look like a good annual fund prospect and get something in the mail from the organization within a couple weeks asking me for a gift.

Model 25

Model Organization Summary Facilitation 25

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Connection Cafe

JANUARY 14, 2019

And how can charities, like hospital foundations, use it to increase donor loyalty and generate higher return on investment (ROI)? However, given that most annual giving programs are vestiges of heavy direct mail programs where costs are tied intrinsically with the cost of printing, this has deeply influenced how we view personalization.

Personal 22

Personal Foundation Data Donor 22

Connection Cafe

JULY 26, 2011

The principal finding was that adding online communications to a direct mail-only treatment improved donor retention rates, increasing frequency and consequently lifetime value. Having systems that support integration has implications on the front end for campaign design and on the back end for measurement and analytics.

Integration 32

Integration Marketing Org Channel 32

Care2

DECEMBER 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

JUNE 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In no particular order. Post a Comment | by Share Article in Misc.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Once you’ve revamped your case for support, you can incorporate it into your email, social media, and direct mail campaigns, as well as your in-person donor meetings. A direct mail campaign. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129