TechImpact

NOVEMBER 18, 2014

Google Analytics helps nonprofits understand their website. From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit. However, the power of Google Analytics can not be ignored.

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Connection Cafe

OCTOBER 30, 2017

Five Fascinating Statistics About Data-Driven Marketing. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. Your nonprofit can also use Google Analytics to set up conversion goals. Still not convinced?

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TechImpact

NOVEMBER 18, 2014

Google Analytics helps nonprofits understand their website. From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit. However, the power of Google Analytics can not be ignored.

Analytics 101

Analytics Widget Aggregator Google 101

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Pamela Grow

FEBRUARY 27, 2024

Plus, by applying for the Google Ad Grant program , you can gain access to a $10,000 stipend to spend on Google Ads every month. Create a Google for Nonprofits account. Create a Google for Nonprofits account. Submit a Google Grant application. You can share impact statistics via both email and social media.

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Digital Marketing Create Social Media 59

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Makes sense: Google would integrate puppies into their products if they thought it would help. [Ed. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

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Track Analytics Google Campaign 68

Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

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Analytics Professional Model Portland 36

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

The latest statistics from the Office of National Statistics (2018) indicate that 90% of UK adults are online. Some businesses may only want a website and our reliable hosting, others might want content creation, social media setups, and detailed analytics. A Quick Guide to Google My Business for Startups and SMEs.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. There’s no place businesses dread more than the second page of a Google search. Statistics and strategy are only so good without the ability to improve on your previous marketing efforts. Final Thoughts.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Google Lean Impact Measurement'

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Data Help Measure Analysis 107

NetWits

JUNE 1, 2011

Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics. The mobile migration will not happen overnight, but we must stay vigilant in understanding our website audience (praise to Google Analytics!) and how they want to access information and interact online.

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Mobile Fundraising Stats Newsletter 153

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs. Image courtesy of Apple.

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email Marketing Test Mail 104

Connection Cafe

APRIL 16, 2013

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions.

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Analytics Data Classes Beginner 31

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. There’s no place businesses dread more than the second page of a Google search. Statistics and strategy are only so good without the ability to improve on your previous marketing efforts. Final Thoughts.

Design 52

Design Web Management Online 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

The latest statistics from the Office of National Statistics (2018) indicate that 90% of UK adults are online. Some businesses may only want a website and hosting, others might want content creation, social media setups, and detailed analytics. A Quick Guide to Google My Business for Startups and SMEs.

Websites 52

Websites Social Media Digital Search 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.).

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Analytics Google Culture Create 50

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Can I track this in an experiment?

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Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

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Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Google Analytics is a must-use tool to help understand your campaign performance. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. This helps show the mission’s importance.

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Lesson Fundraising Digital Test 59

NTEN

JULY 23, 2014

Although this was a pretty wide-ranging discussion, they all had in common one thing: a high comfort level with uncertainty (not in the strictly statistical sense, however). Hooks directly to Google Analytics! That was the most inspiring and comforting thing of all. into my world. No programming needed! Results are pretty!

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Data Portland Chart Journal 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America. Of course, greater dollars will help expand your mission’s depth and scale.

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Measure Impact Program San Francisco 50

NTEN

JUNE 24, 2010

So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. I have taken my data from several analytics packages and CRM databases. One thing I've learned is that the most important thing in analytics is not the numbers, but rather the story they tell. .

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Report Stats Analytics Statistics 68

Byte Technology

JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Analytics Conversation Rate Google 100

Connection Cafe

JUNE 10, 2015

You’re probably thinking “oh look, another blog post on responsive design with statistics and flashy words like “optimization” and “analytics”—I better bookmark this one and read it sometime…” Before you bookmark this post for “later” reading, however, I would encourage you to pause for a moment. What did Google do?

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Mobile Site Bookmarking Google 20

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. Why bother having a web site at all? Your site, zenofnptech.org, is already on Quantcast.

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Stats Web Statistics NTEN 100

NonProfit Hub

FEBRUARY 16, 2016

Google Analytics. At its core, Google Analytics tells you what every web manager wants to know: How many people see our site and how often? Many of them, like YouTube, track many basic statistics for you. Check out these five types of data your nonprofit should prioritize to achieve marketing success.

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Marketing Data Nonprofit Phone 28

NTEN

APRIL 16, 2009

Maren, German, and Kristie, Google Grants. On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. Let's get started.

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Adwords Evaluation Google Statistics 47

NTEN

MARCH 3, 2011

Google Alerts ( alerts.google.com ) At the bare minimum, you should use Google Alerts for your organization’s name, acronym, prominent staff names like your CEO, and large campaigns you’re working on. Tweetbeep ( tweetbeep.com ) Tweetbeep is essentially Google Alerts for Twitter. Here are 5 (FREE!) See photo, below.)

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Social Media Tools Media Free 99

NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google AdWords grant for driving web traffic. What would an extra 1,000 web visitors a month mean to the organization based on our current statistics?

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Technology Adwords Analytics Analysis 52

Connection Cafe

JANUARY 11, 2017

Just between us, I’ve grown to love analytics. Data is more than the annual goal, it’s the incremental statistic that shows us if we’re making progress. There are webinars, books, blogs and articles on the topic of nonprofit analytics. Analytics Driven Fundraising eBook. Google for Nonprofits . Giving USA.

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Benchmark Online Analytics Beginner 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

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Analysis Audience Test China 105

TechImpact

OCTOBER 6, 2014

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them. That’s a lot of data.

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Whole Whale

NOVEMBER 8, 2022

Power Poetry developed this quarterly/annual report in a customizable way from a Google Data Studio template built by Whole Whale. We especially like how the IRC uses branded colors to build call-out boxes to give us the low-down on important statistics or the outcome of a program. click to advance through pages of report).

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Report Template Org Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Google and Microsoft sent me mobile phones in response to my complaints about the Apple iPhone in-app donation policy. I’m also in a steep learning curve with my two new mobile phones – the Windows 7 phone from Microsoft and Nexus S Android from Google. Also, there is secondary data to review and your web site analytics.

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Donor Summary Mobile Phone 98

Tech Soup

APRIL 24, 2013

that specializes in SEO, email marketing and analytics. regarding traffic and analytics, and subsequently makes suggestions. about providing feedback at every turn – they are sticklers for data and statistics that you can toggle into charts or hard numbers to find out. Google For Nonprofits. They are also great.

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