Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

Grant 43

Grant Google Nonprofit Adwords 43

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers , Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics.

Analytics 50

Analytics YouTube Google Video 50

Nonprofit Tech for Good

APRIL 3, 2022

Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. This could be done annually or just one time.

Fundraising 343

Fundraising Mail Law Donation 343

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Often, these visitors are in a rush or feeling stressed, so it’s your job to ensure that your website is easily accessible. Review your website analytics. Prioritize accessibility.

Websites 77

Websites Organization Tips Map 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Whole Whale

SEPTEMBER 22, 2020

Scan sites like Change.org or Care2.com Add a CTA to the top of your site. Adding an email call-to-action to the top of your site with a clear value proposition will make sure you are asking for emails on every page of the site. In-kind: Google Ad Grant. Here are some awesome campaign ideas for the Google Grant.

Ideas 98

Ideas Donor Work Online 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2008

I've been thinking a lot about the concept of social productivity as it relates to using social media and chewing on a post that Chris Brogan wrote a few days ago called " You Can Do Your Job Without Twitter." What caught my eye was his diagram of how one might use a collection of google apps to for social media listening.

Social Media 87

Social Media Product Google Social 87

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Some businesses may only want a website and our reliable hosting, others might want content creation, social media setups, and detailed analytics. My current website’s not great, but it does the job. Analytics can show you if your website is actually performing, and help you understand the true potential of an improved website.

Websites 98

Websites Social Media Digital Business 98

Neon CRM

NOVEMBER 30, 2023

The truth is that most inexpensive, lower-end website options are designed to support e-commerce sites, even if they’re listed as having “nonprofit options.” Trying to tailor these sites to support your organization can require custom coding, reconfiguration, and quite a few support tickets. Others do, too!

Websites 52

Websites Practice Nonprofit Search 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

How do you know what story—across every channel—is doing the best job of driving people to take action? Test it on your site to make sure, but the vast majority of sites just ignore anything that comes after a “? ” If you want more power, check out the Google URL Builder: https://support.google.com/analytics/answer/1033867?hl=en.

Measure 50

Measure Strategy Analytics Channel 50

Nonprofits Source

JUNE 22, 2017

Backlinks, according to Google , are one of the top 3 search ranking factors. Leadership wants to see results in their investments and it’s your job, as a marketer, to be able to show that progress. of all newly published pages will get to Google Top 10 within a year. Is the layout of your site overwhelming?

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? Remember that your goal is the answer to the question: What do you want people to do on your site?

Adwords 69

Adwords Google Game Campaign 69

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Some businesses may only want a website and hosting, others might want content creation, social media setups, and detailed analytics. My current website’s not great, but it does the job. This where analytics come in; you might feel like you are getting plenty of leads from your website, but are these converting into customers?

Websites 52

Websites Social Media Digital Search 52

Whole Whale

OCTOBER 13, 2020

That means custom fundraising pages, embeddable donation forms for your own site, text-to-donate functionality (with live display for sharing your progress bar at live events), live event ticketing, and peer-to-peer options. More than 1,000 organizations later and they still focus on simplified solutions with an attractive pricing structure.

Platform 98

Platform Donation Paypal Integration 98

Whole Whale

NOVEMBER 8, 2022

ICA Fund Good Jobs. There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. Power Poetry developed this quarterly/annual report in a customizable way from a Google Data Studio template built by Whole Whale. click to advance through pages of report).

Report 85

Report Template Org Nonprofit 85

Whole Whale

DECEMBER 11, 2022

If you Googled something to find this article it probably means CCPA doesn’t apply to your organization (no offense, but lawyers are probably on it already if you meet these qualifications). If your site is large (over 50k MAU) and doesn’t ask for cookie consent. If your privacy page has no contact info for DSAR messages.

Law 52

Law Digital Guide New York 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. But trying to participate all day can be like a full-time job, and you might fall off your (work) horse. A side benefit is that brings people over to my blog.

Twitter 74

Twitter Ratio Google Artist 74

Byte Technology

JUNE 17, 2021

For instance, a cookie can trace a customer on a site and provide a re-targeting ad later using its data. Every cent that you spend will be able to tell you how your site is being used, who is viewing your content, and the types of inquiries you will be receiving via your website.

Track 246

Track Digital Module Phone 246

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

We then has a very thoughtful discussion about what part of the process was a challenge and where they feel they are doing a terrific job. But, the Luis Chabolla and Kim East were ready now to customized an Excel Spreadsheet to serve as their reporting dashboard. (See See above).

Social Media 112

Social Media Metrics Media Measure 112

Connection Cafe

AUGUST 25, 2017

Allison : When I consider a site, I take two different approaches. The second approach I take is from a research perspective and is called ‘Jobs to be Done Theory’ When you’re taking a user-based perspective, you must first imagine that you’re a user of the site.

Design 35

Design Websites Practice Philadelphia 35

NTEN

OCTOBER 6, 2011

Obviously, the bigger the site, the longer it will take. An audit is useful to get a handle on the scope of your site - it’s definitely the least glamorous step of content strategy, but it is invaluable in helping you figure out what work lies ahead. Again, people are coming to you site for the info!

Content 83

Content Strategy Question Calendar 83

Bloomerang

JUNE 14, 2021

How many times do we go to online giving sites and give up?” — Daniel Mansoor (see Science, technology, and design: A new framework in fundraising ). Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. How are you measuring commitment and ROI? .

Digital 120

Digital Strategy Nonprofit Phase 120

Connection Cafe

AUGUST 27, 2018

Your job is to reduce cognitive strain —i.e., It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. So they search Google. And the best ways to do this are Usability Testing and Analytics.

Donation 33

Donation Online Tips Cancer 33

Tech Soup

APRIL 24, 2013

that specializes in SEO, email marketing and analytics. regarding traffic and analytics, and subsequently makes suggestions. anything ranging from who specifically is viewing your site to how. Google For Nonprofits. Google has its own highly integrated and. constituents and effectively market their missions.

Awareness 36

Awareness Tools Marketing Online 36

NTEN

DECEMBER 30, 2010

We could have sworn "Kitteh Roulette" would be the last cat video site you'd ever need. You turn to NTEN Connect for the information that will help you do your job better -- the articles in this very issue prove it -- but also for those brief sanity breaks that let you keep pushing ahead toward realizing your vision of a better world.

Haiti 52

Haiti Africa Aggregator NTEN 52

NTEN

DECEMBER 30, 2010

We could have sworn "Kitteh Roulette" would be the last cat video site you'd ever need. You turn to NTEN Connect for the information that will help you do your job better -- the articles in this very issue prove it -- but also for those brief sanity breaks that let you keep pushing ahead toward realizing your vision of a better world.

Haiti 52

Haiti Africa Aggregator NTEN 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Example of A/B Testing Results.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

DECEMBER 20, 2018

They both have websites that do an admirable job of showcasing their impact. It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Section of Site: What section of the site will it appear it? And when you change something on your site, test it again.

Websites 37

Websites Donor Test Accessibility 37

Connection Cafe

FEBRUARY 10, 2009

Whenever this question comes up, I first and foremost suggest that they begin using Google Analytics and Google Webmaster Tools. Most of us are likely familiar with Google Analytics. This is a free service from Google, and is relatively painless to install.

Tools 20

Tools Free Analytics Google 20

NTEN

SEPTEMBER 23, 2010

On a smaller scale, NTEN's own web analytics show that, by and large, our carefully considered, better written, longer blog posts yield much longer time-on-page, particularly during the first few days they're up, than our regular, written-for-the-web fare. Google may not be making us stupid, but it may be making us lazy.

Web 70

Web NTEN Alternative Headline 70

Connection Cafe

DECEMBER 21, 2011

The next lesson I learned was regarding the importance of developing systems and processes for a variety of job functions so you can assign these jobs to volunteers, interns, or co-ops. The key, as outlined in lesson two, is to systematize job functions for volunteers, interns, or co-ops. I used to think the same thing.

Resource 26

Resource Lesson Hints Student 26

Bloomerang

JULY 19, 2021

It’s too easy to think you’re doing a good job with fundamental strategies just because you know what they are. Mastering an analytic approach to strategy and planning. If someone told you there was sure money behind 10 different doors, would you think you’d done an effective job by only looking behind five or six of them?

Digital 97

Digital Marketing Fundraising Strategy 97

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 210

Social Media Social Chapter Media 210

Nonprofit Tech for Good

OCTOBER 22, 2012

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 253

Social Media Social Chapter Media 253