Connection Cafe

AUGUST 17, 2011

This post is the fifth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Google that you can add to your site to give you information about how.

Search 46

Search Analytics Google Site 46

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Makes sense: Google would integrate puppies into their products if they thought it would help. [Ed. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

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Track Analytics Google Campaign 68

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Connection Cafe

AUGUST 17, 2017

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Prospect Research: If you’re lucky enough to have prospect research expertise on staff, make the most of it with analytics.

Analytics 35

Analytics Fundraising Nonprofit Foundation 35

Connection Cafe

JUNE 3, 2011

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 34

Analytics Google Chart Mobile 34

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

Allegiance Group

APRIL 15, 2024

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Capture new visitor information by employing lead capture forms (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

MAY 18, 2023

Your website should be Easy to navigate Capture new visitor information Enable a seamless donation experience from every page If not, you’re probably missing out on converting qualified prospective donors. Search Engine Marketing (SEM) SEM refers to paid media efforts in search engines, usually Google and Bing.

Digital 52

Digital Practice Donor Strategy 52

NTEN

SEPTEMBER 7, 2010

Based on the response to a couple of how-to articles about Google Analytics I've posted to the NTEN blog recently , we know there's a hunger for more information about how to understand what's going on with your organization's web site. . And judging by the referring sites, they're coming from all over. Series Sessions.

Analytics 50

Analytics Web Site Hunger 50

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

Whole Whale

FEBRUARY 2, 2023

Reporting and analytics needs : Google Analytics configured with goal tracking , website forms that are stored online and/or emailed. What is your mission, and what critical information does any potential firm need to know about you before working together? Existing tech, desire for specific platform(s). Hosting needs.

Guide 59

Guide Proposal PDF Hints 59

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Setting your goals first allows you to anchor a reference point for success. This is likely a combination of detailed information about what is or isn’t working particularly well, and a higher-level overview of your activities.

Report 71

Report Data Metrics Analysis 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Siloed tech/data. o Make read only accounts for data access.

Data 95

Data Measure Analytics NPO 95

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? This not only helps grow your list of prospective donors but also shows the strength of your relationship with the referring donor. Why are major gifts so important for nonprofits?

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Gift Raise Guide Relationship 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Backlinks, according to Google , are one of the top 3 search ranking factors. of all newly published pages will get to Google Top 10 within a year. The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” That to say that you need to know your audience and how they get their information. Then add information related to your organization: what are their values as it relates to your cause? These characters can then become common reference points for your team. But not all kinds of audience analysis are evil.

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Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " I think when that high volume usage kicks in is when we will hear more and more complaints about noise and information overload. Is Twitter A Traffic Tool, Not.

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Twitter Ratio Google Artist 74

Bloomerang

AUGUST 29, 2023

With the help of an online fundraising platform that’s integrated with your nonprofit CRM , you can automatically transfer donor information to donor profiles. Essentially, online fundraising platforms are robust systems that consolidate fundraising data, reports, and donor information in one place, helping increase fundraising efficiency.

Platform 61

Platform Donation Online Fundraising 61

Gyrus

JUNE 28, 2016

Our learning instruction we receive from youth into early adulthood is fairly regimented; teachers are taught how to convey information to students, and for the most part, they engage in the same methodology across their efforts. The whole process is fascinating, and worthy of a quick Google search if you’re so inclined.

Learning 49

Learning Instruction Instructional Training 49

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Our website also includes Additional Tools and Resources with links to more articles and useful references. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Byte Technology

JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Analytics 100

Analytics Conversation Rate Google 100

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

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Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

While waiting for my plane this morning before dawn, I scanned my Twitter stream thinking that a jolt of caffeine and Twitter would wake me up while I did my morning 20 minute information grazing routine, finding good stuff, retweeting, bookmarking and sharing. I came across this tweet from @socialcitizen. That's what I plan to do. .

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Twitter Metrics Kiva Charity 95

NTEN

JULY 28, 2010

Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Not only is the student learning about analytics and giving back to the organization, but the organization is learning from the student as well.

Analysis 40

Analysis Los Angeles Mentoring Student 40

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? From there, utilizing free tools such as Google Keyword Planner and Google Search Console is crucial.

International 91

International Strategy Search Structure 91

Tech Soup

FEBRUARY 12, 2016

For example, a story that begins with a big emotional impact will leave the reader asking questions and wanting more information. It invites its super fans to join a private Facebook group, with useful information and a facilitated discussion. Look at the analytics and see for yourself. But it has to be a two-way relationship.

Support 36

Support Netsquared Influence DC 36

NTEN

JULY 28, 2010

The homepage of your website is key to engaging your visitors by getting them the information they want and sharing your important message. . Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. What audience am I building for?” Listen to your users.

Method 52

Method Audience Design Question 52

Nonprofits Source

JANUARY 11, 2024

Engagement rate refers to the percentage of visitors who interact with your website in meaningful ways, such as clicking, completing a form, or viewing multiple pages. Surveying your supporters can unlock key insights into how you can make your content more engaging and informative from those who regularly access your site.

Websites 64

Websites Rate Nonprofit Mobile 64

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

" (At first, I thought the title might refer to Electric Sheep Company , a big player in virtual worlds, and that it would lead to some more reflections on the MacArthur Foundation's recent Philanthropy Event in Second Life. A nice little utility that lets you embed google mymaps into your blog. Britt Bravo covers it here.

Nptech 50

Nptech Summary Tag YouTube 50

NTEN

SEPTEMBER 23, 2010

On a smaller scale, NTEN's own web analytics show that, by and large, our carefully considered, better written, longer blog posts yield much longer time-on-page, particularly during the first few days they're up, than our regular, written-for-the-web fare. Google may not be making us stupid, but it may be making us lazy.

Web 70

Web NTEN Alternative Headline 70

Forj

DECEMBER 29, 2017

Think of those Google Alerts you excitedly set up in 2008 and haven’t read since 2009. The real use cases for xAPI that we can see in the near term have less to do with SCORM-style strict monitoring of identity and completion and more to do with big data and analytics. As an online learning geek, that bothered me.

Hype 60

Hype eLearning Model Badge 60

Connection Cafe

JULY 5, 2017

For example, it could be a source of entertainment by making them laugh; or a source of education by being informative or useful. You will need website analytics set up to find out if the level of engagement on your website has increased. Reference people in your content. No page should be a dead end for your audience.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

JUNE 25, 2010

For instance, if you are using Twitter as a key tool in your strategy Twitter followers, references to your organization and number of new followers each week demonstrate awareness growth. Have you ever found yourself overwhelmed in Google Analytics? Be realistic in what you want to track - don’t get lost in the data!

ROI 51

ROI Social Media Measure Metrics 51

Wild Apricot

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Knowledge 60

Knowledge Effective PDF Evaluation 60