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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. Easy Access to All Data.

Analytics 169
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ASAE Demo Days October Preview

Nimble AMS

ASAE Demo Days is the perfect opportunity to learn about select products and services for associations. . Business analytics/intelligence tools are an emerging area for investment. The Nimble AMS team will be presenting a 30-minute demo on Monday, October 25 at 11:30 a.m. – at ASAE Demo Days.

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Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers. Here are some tips for using data to create relevant content for your members and customers.

Taxonomy 169
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Your AMS Wasn’t Designed For That

Association Analytics

One of those things is aggregating all the data from your other core systems (e.g. LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. The initial integration cost is often expensive. A Better Approach.

Design 169
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Four Steps to Align Data with Your Mission and Goals

Association Analytics

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Engage in Analysis.

Goal 192
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs.

Software 321