NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Evaluation of Sales Team Training Needs. Data Analytics. Data Analytics Software.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Use a fundraising dashboard to visualize data analytics. Segment your email lists. Leverage social media engagement data.

Platform 52

Platform Donor Online Social Media 52

sgEngage

OCTOBER 7, 2022

Please join us for this free opportunity for inspiring content and peer networking. Join former museum professionals turned Blackbaud solutions experts Kelly Merrion and Leigh Moring as they walk you through how you can use wealth analytics and intuitive reporting to identify your guests and increase giving and engagement.

Culture 84

Culture Arts Virtual Guide 84

sgEngage

OCTOBER 9, 2023

Imagine empowering a teacher with generative AI to improve question-building workflows for online assessments and open-book evaluations. Imagine a coach using an AI to generate a detailed analysis of your best athletes’ movements to help other students learn, model, and improve their own techniques.

Generation 97

Generation Education Blackbaud Model 97

fusionSpan

DECEMBER 18, 2023

It’s also going to lower the entry bar to data analysis, giving everyone in your organization the ability to make better decisions on the fly. Scoring of how good a new lead or prospect is, so your team knows who to prioritize in their interactions, and so you can evaluate the effectiveness of your marketing.

Language 59

Language Generation Analysis Data 59

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. YouTube ads can be both highly efficient and highly engaging.

Digital 52

Digital Practice Donor Strategy 52

Gyrus

MAY 12, 2016

Smaller sized content also enables them to absorb and retain the training courses in a better way. Creative content is required to enable new and refreshed learning experience to employees. Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information.

Online Learning 56

Online Learning Trend Learning Online 56

Forum One

JULY 27, 2021

Create valuable content and share it on the platforms that give the best return, that is, if a particular social platform is not bringing you traffic or donations, invest your time elsewhere. Don’t rely on your own assumptions or analytics data alone. Start with what and where your organization does well.

Digital 47

Digital Tips Fundraising Evaluation 47

Forum One

JANUARY 19, 2023

Website personalization is the process by which individualized, relevant and targeted content is created to suit a user’s online experience. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Gyrus

NOVEMBER 3, 2016

With all the wonders of reporting and analytics available to us, it is important not to get too involved with your statistics until you have verified the quality of your information. Beyond Return on Investment figures, professionals everywhere can evaluate the true reach and effectiveness of their learning programs.

Learning 61

Learning Organization Statistics Cleveland 61

Forum One

SEPTEMBER 7, 2021

Website personalization is the process by which individualized, relevant, and targeted content is created to suit a user’s online experience. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. What elements will you be personalizing and where will they occur?

Websites 58

Websites Strategy Change Management Digital 58

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Conducting a comprehensive landscape analysis: undergoing a full technical ecosystem, communications, and analytics audit to understand the state of play. was a huge part of knowing what digital tools and platforms mattered.

Colorado 46

Colorado Digital Audience Denver 46

DNL OmniMedia

FEBRUARY 1, 2023

While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. Be sure to include evaluating consultants in your timeline, as this process can often take weeks to months. Technology consultants may offer services in a variety of areas. Set concrete guidelines.

Consultant 52

Consultant Technology Phase Nonprofit 52

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. 2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. Here's the slide.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

JULY 9, 2015

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services! But is it just another buzzword? What does big data mean?

San Diego 20

San Diego Data Benefit Analytics 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. Upworthy was another example mentioned as a hypothesis tested by the MoveOn team to see what social issue content could go viral.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Understanding post-purchase behavior is an important part of the analysis. As you can see, there are many more considerations beyond individual product sales and survey feedback when it comes to evaluating your products.

Product 282

Product Associations Measure Analysis 282

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. Idealware: I consider Idealware the Consumer Reports for the nonprofit community when it comes to evaluating and rating nonprofit products and technology. What are some of your favorite resources in the nonprofit space?

Resource 72

Resource India Case Study Nonprofit 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

Site 50

Site Web RSS Build 50

NTEN

JUNE 13, 2012

Shai Coggins and Ben Teoh from Connecting Up held a session called Create, Curate and Connect Online which shared lots of great tidbits on pulling content together. Checking analytics will allow you to visualize the effectiveness of your content strategy efforts. Lawrence College.

NTEN 74

NTEN Conference North America Canada 74

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. The more your audience enjoys your content, the more time and energy they’ll give to your organization.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. It is used to improve content, messaging, and engagement on specific channels. He thinks the business world is moving in the direction of more data analysis.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters.

Design 35

Design Websites Practice Philadelphia 35

Forj

DECEMBER 29, 2017

It’s still in the realm of custom content development – not something you can assign to your staff instructional designers – but it’s cheaper to do. Your content still needs to be valuable enough to justify the cost. Enough providers are now doing it that it’s talked about enough to be at the peak of inflated expectations.

Hype 60

Hype eLearning Model Badge 60

Connection Cafe

JANUARY 18, 2011

Resolve to… Listen to your users by conducting periodic reviews of your analytics data and/or surveying them about what works and what doesn’t work on your website. Conduct a competitive analysis of some of your favorite sites. Make a list of recommendations for your own site based on your review of your peers.

Offline 24

Offline Test Analysis Review 24

Forum One

APRIL 27, 2023

How to do it: Every Forum One website project includes an evaluation of the IA of the existing or planned site. In an IA assessment, content audits and data analysis can reveal what information your users seek, how often they “give up” after navigating within the site, and what you know about the most frequent requests among visitors.

ROI 82

ROI Digital Strategy Template 82

Bloomerang

JULY 19, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. database, CRM, email provider, texting provider, payment processor, and analytics tool). Invest in evaluation tools. Digital-first fundraising enables instant capture and analysis of donor data. It’s simply a tool.

Digital 97

Digital Marketing Fundraising Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site.

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

JULY 27, 2017

In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Map content to keywords for big SEO wins. Chapter 2: Content Marketing Strategy. Creating A Content Marketing Strategy. Research existing keyword opportunities.

Content 45

Content Examples Marketing Strategy 45

Connection Cafe

JANUARY 28, 2021

There is a direct link between the content your constituents are consuming on your website and how they feel about you as an organization. Nyleva Corley, principal user experience designer at Blackbaud, recently shared tips for creating more effective and meaningful content on an episode of The sgENGAGE Podcast.

Content 49

Content Web Podcast Analysis 49

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. Google Analytics. Task Analysis. Times Sheet Analysis. Budget and Financial Analysis. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Over the past couple of years, one way that I synthesize blog content has been to do presentations.

Goal 50

Goal ROI Wiki Metrics 50