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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 Conversion?

Track 248
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. Easy Access to All Data.

Analytics 169
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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. A low open rate, falling below 10%, signals potential issues with the clarity or urgency of your subject line.

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

You may not realize it, but you are sitting on a treasure trove of data in your AMS. Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Why analytics? Analytics tell you the “why.

Analytics 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Does it fluctuate?

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Of course, they are valuable assets, but data is, too. What limits you?

Analytics 169