Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Help disseminate news releases or produce news events to get coverage. Be Informed. 50 helps us feed one child for a week.”).

Fundraising 336

Fundraising Mail Law Donation 336

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. This increased activity in a public channel is increasing search results on Google too.

Facebook 196

Facebook Change Tutorial Plugin 196

Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! ” Kevin came up and gave a mini-lesson on how to use this technique. Asks so what?

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Bloomerang

NOVEMBER 10, 2023

Follow up on a different marketing channel, such as social media. The good news is that you’re reaching out to people you’ve researched and who you’ve determined are interested in helping your mission. Identify prospective major donors based on wealth and engagement metrics. Send a survey if you don’t hear back.

Gift 100

Gift Raise Guide Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Or people whose Google + is focused on Google + tips, news, and resources. Google + has an analytics tool that is very basic, called Ripples.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 82

Org Raise Tools Help 82

Get Fully Funded

APRIL 20, 2021

I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. They can provide you with an analytics report and offer suggestions for improving open rates.

Virtual 116

Virtual Work Calendar Nonprofit 116

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Let's get the bad news out of the way first, shall we? Lastly, all the data in the report reinforces another idea we've been championing in the sector: multi-channel solicitations.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Exp: news articles, user generated content, etc.) .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Saleforce Nonprofit

MARCH 3, 2022

The good news is that anyone can develop a marketing strategy anchored in first-party data. Analytics are still critical tools for organizations to measure how their marketing efforts are driving results and understand how to improve supporter relationships with each digital touchpoint. Measure metrics that matter.

Action 106

Action Change Metrics Measure 106

Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. “Every few hundred years there occurs a sharp transformation.

Digital 97

Digital Marketing Fundraising Strategy 97

Bloomerang

MAY 30, 2022

Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. These marketing channels might include: Social media. Local news/radio. Direct mail. Your website. Google Ads.

Guide 129

Guide Fundraising Social Media Channel 129

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Specifically, define the metrics that are most interesting and useful for your organization. Provide an in-app feedback channel. Let’s dive in. Stage 1: Pre-Launch. Communicate with your nonprofit’s team.

Effective 52

Effective Marketing Press Review 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Connection Cafe

AUGUST 1, 2017

In between the sends, our strategic advice is to send a holiday greeting and an e-news. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . You also want to share mission stories and organizational news before constituents receive a fall or EOY solicitation piece. Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points.

Metrics 122

Metrics Audience Content Facebook 122

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels. To determine what to measure, we need a combination of “vanity metrics” and goal-specific metrics.

Social Media 99

Social Media Community Build Media 99

Care2

MAY 4, 2009

In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. Well examine what can and cant be quantified as well as various metrics and analytics tools.

Social Media 28

Social Media Conference Advocacy Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. It’s also allowed them to find a new audience that are not as familiar with their policy issues. But they balance news with engagement.

Policy 103

Policy Social Media International News 103

Get Fully Funded

JULY 23, 2023

Best to stay abreast of the latest news on this. Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Learn about analytics so you can track your progress. It may not mean much for fundraising or it could mean a lot.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Recently, we adopted a new vision for wish.org and our online channels, including social networks. Content Curation.

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Conversation Chapter Channel Module 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. set audience.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 22, 2013

Your supporters’ Facebook news feeds just got a quality content make-over, and grumpy cat is taking a backseat to high-performing posts. Wild Apricot’s Small Membership Insight Survey has some Good News About Millennials and Meetings. Bring your wallet, and focus on providing a positive experience for your donor.

Story 54

Story Nonprofit Social Media Content 54

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%.

Social Media 31

Social Media Advocacy Fundraising Online 31